Lego inspires the fairer sex

Inspire imagination and keep building.


Together with Union Made Creative, Lego celebrates the independence of the fairer sex and a mother and daughter finds inspiration within each other.

Not only does Lego recognise girls as their target audience, it certainly flatters the parents, suggesting that Lego is the smart choice for creative kids.

The Spot

The Copy
I don’t always want you to help me. Do you know why?
I want to figure it out on my own.
Even when it doesn’t turn out the way I want. I know it’s not wrong.
Because you taught me how to think. And how to dream.
I’m about to make something that I know will make you proud.


An inspiring crystal clear message.


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