Inspire imagination and keep building.
Not only does Lego recognise girls as their target audience, it certainly flatters the parents, suggesting that Lego is the smart choice for creative kids.
I don’t always want you to help me. Do you know why?
I want to figure it out on my own.
Even when it doesn’t turn out the way I want. I know it’s not wrong.
Because you taught me how to think. And how to dream.
I’m about to make something that I know will make you proud.
An inspiring crystal clear message.