Tune Hotels gets cheeky

With a fully nude dude too!


Tune Hotels, part of the Tony Fernandes owned Tune Group, recently launched a series of online videos targeted at the younger audience. Created by their in-house creative team, agency Creative Juice KL, part of TBWA KL, offered more creative support when the 3 videos were launched to commemorate their 7 Million Guests campaign, selling their key propositions of “5-star bed” and “Power shower”.

Well, as we all know, the hotel provides the basic amenities – bed and shower – for free. Additional items are normally charged. Hence the line that reminds us, “Who needs a…”. Three quirky individuals were introduced to strengthen that thought. Unless you are like any of the three fellas, you would probably need those amenities, with a charge.

Wonder if that nude dude actually made it to TV, knowing the strict rulings of the Censorship Board.

Mr Calvin (Air-Dryer)


Mr Chin (Self-Entertainer)


Mr Arshad (All Natural Gentleman)


Humourous. Period.



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