Things NOT to have in your next radio commercial


Tips for your next award-winning (or just a regular) radio commercial.

jim-elliott-what-not-to-do-for-a-radio-commercial

Global CCO of Arnold Worldwide, Jim Elliott tells us what NOT to do if you want to win a Radio Mercury Award. Here are some pointers to stay away from.

  1. Repeated use of “Sunday”
  2. “Now is the best time to buy”
  3. Honky sound effects
  4. Screeching sound effect
  5. Born to be Wild song as a metaphor
  6. RTB disguised in a dialog
  7. Lists of product side effects
  8. Overly emotional pleas
  9. Movie trailer parodies
  10. Autotune
  11. Excessive echoes
  12. Classy VO + Not-so-classy script
  13. Bad writing + yelling
  14. Looooooooooong web address

In general, this should be the NOT TO DO LIST for any radio commercials, not just for award submissions. Get creative people!

Part 1

Part 2

 

By the way, this is a perfect way to promote CDs, ECDs, CCOs, GCCOs and what nots. I mean, being a judge to an award is pretty awesome, ain’t it?

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s