This Art Director demands your attention


An effort to be lauded.

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Since moving to Chicago in July of 2014, I’ve noticed the abundance of less-fortunate people asking for help on the streets. I’ve also seen how infrequently people tend to interact with them.

As an art director it’s my job to grab people’s attention with great design everyday. So I set out to see if great design could have an impact on people in the most ignored platform.

Each week I head out and meet someone new. I then spend the week hand lettering a new sign for them. Once I give them the sign I wait another week and then ask them if they noticed any difference in awareness. Here’s what they had to say.

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Check out his progress on his Tumblr site – http://urbantypeexperiment.tumblr.com/

We take our hats off for you, sir.

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