To the haters, bullshit actually takes you places.
It could be a literal thought, but no matter what, Toyota believes so. And to prove it, they will literally take their Mirai and run it on simply, bullshit.
“Fuelled by Everything” is the title for a series of ads by Toyota. And who else would have come out with such a title but Droga5.
The Toyota Mirai is a fuel cell vehicle powered by Hydrogen. So, bullshit, or to be polite, cow manure is simply filled with it.
I’d say the engineer in the video would explain it better. So, without further ado… here’s episode 1.
A turning point from the inside out