I will follow you…
This cute little pooch is wandering around East London’s Westfield Stratford mall and shoppers are getting really curious. Firstly, the doggy is not wandering around physically but through billboards.
This is OgilvyOne‘s latest campaign for Battersea Dogs and Cats Home entitled “Looking for You” is pretty high-tech mind you. A chip is secretly embedded in the leaflets handed out to shoppers. So, when the digital billboard detects this little chip, the pooch appears on screen following the shoppers walking direction. Paired with Queen’s hit song Somebody To Love, we’ve finally found the best supporting song for any advertisements.
Famed for its work for British Airways‘ “The Magic of Flying” that features a little boy pointing at actual BA aircrafts flying by, OgilvyOne surely is pushing the boundaries of interactive and engaging digital billboards.