And this is why billboard advertising works


A crude awakening to prove a point – effectiveness (and a damn meeting!)

jcdecaux-personal-billboards-bbdo-belgium

Outdoor media giants JCDecaux and BBDO Belgium recently took matters into their own hands in the case of marketing directors not turning up as their business presentations.

Centred as a case study, the video shows their tactical approach by having marketing heads from top brands in Belgium posted as a billboard. This includes their name, company they work for, their position as well as email addresses and phone numbers.

Personally, it was an extremely brave action to prove a point, actually two points. One is how effective billboards STILL are and getting them attending the presentations. Brave? Simply cause it wasn’t authorised at all by the person. Now that’s ballsy!

Personal Billboards

“Upset is a big word,” says digital strategic planner Jan Van Brakel.

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2 thoughts on “And this is why billboard advertising works

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