A crude awakening to prove a point – effectiveness (and a damn meeting!)
Centred as a case study, the video shows their tactical approach by having marketing heads from top brands in Belgium posted as a billboard. This includes their name, company they work for, their position as well as email addresses and phone numbers.
Personally, it was an extremely brave action to prove a point, actually two points. One is how effective billboards STILL are and getting them attending the presentations. Brave? Simply cause it wasn’t authorised at all by the person. Now that’s ballsy!
“Upset is a big word,” says digital strategic planner Jan Van Brakel.