The Japanese doing what they do best – innovation
In a bid to combat domestic violence happening in Japanese households, Yaocho (a local bar chain) and Ogilvy & Mather Tokyo (agency, of course) teamed up to innovate and create a pretty interesting device rightly named, the violent coasters.
Not that the coaster is deemed violent, but it’s more to the opposite – subtle. In short, as the men happily down their beers and liquor, the coaster would subtly turn into a rude awakening for the men.
Watch it and leave your comments behind.
A pretty neat activation especially being initiated by a bar.