Bet this Christmas ad would be 2015’s big hit


The Brits made the Christmas showcase. But the Spaniards might just take home the lottery.

justino_vigilante

3-and-a-half minutes worth spending on. This Pixar-like animation would certainly give you goosebumps. Meet Justino, a security guard who works the graveyard shift in a mannequin factory.

Not much of a surprise is the ending. But the way the story was told is pretty amazing.

The holiday season in Spain unofficially kicks off with the much-anticipated annual ad for the Christmas lottery. A national tradition since 1812, the Christmas lottery is more of a group affair than other lotteries—it’s traditional for people to share the winnings by buying shared tickets with colleagues, friends and family.

Leo Burnett Madrid together with The Spanish Lottery definitely have their Brit counterparts on their toes this Christmas.

Follow Justino’s life through his Instagram account here.
Behind the scenes and the story here.

 

There’s no bigger prize than sharing.

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