An unexpected turn for these home-seekers


Clever way to bring light upon poverty.

salvation-army-grey-canada-open-house

Grey Canada together with Salvation Army Canada recently collaborated to shed some light on poverty, even with a roof over their heads.

What seems like a regular house from the outside, immediately turned grim as house-seekers entered the home. Mind-boggling messages were laid throughout the house as they toured it.

This clever campaign even has a 360 virtual tour of the house as it goes the distance to create awareness about the almost 300,000 Canadians living under the poverty line.

 

 

Poverty isn’t always easy to see.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s