“Don’t fly much”? No worries, mate.
This clever little stunt by Tigerair and McCann Melbourne will get you all excited. Insightful to say the least, the “Infrequent Flyers Club” campaign surely got the consumers thinking about the brand the next time they are planning for a holiday.
This brilliant execution was a Cannes Lions Shortlist for Creative Effectiveness.
Very Small Lounge
Tiny Bottles of Wine
Menu Not by Neil Perry
We love signing up for reward cards that we rarely use, anyway.