High flyers need not apply

“Don’t fly much”? No worries, mate.


This clever little stunt by Tigerair and McCann Melbourne will get you all excited. Insightful to say the least, the “Infrequent Flyers Club” campaign surely got the consumers thinking about the brand the next time they are planning for a holiday.

This brilliant execution was a Cannes Lions Shortlist for Creative Effectiveness.

Case Study


Very Small Lounge

Tiny Bottles of Wine

Wearable Luggage

Menu Not by Neil Perry


We love signing up for reward cards that we rarely use, anyway.



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