Emotional content that works

A look at a content strategy that works.


Thai Life Insurance is known for its tearjerker video content since the introduction of its Thai Good Stories campaign. The latest is a content titled “Opportunity” where we see the protagonists telling her story of overcoming adversity. The first of the lot was the video titled “Unsung Hero” and “Street Concert” following suit in 2014. Then came “Garbage Man” and “Follow the Father” in 2015.

What works? Emotional,  aspirational and empowering content has always been the foundation of Thai Life Insurance’s video content and strengthened with the support of a campaign microsite, www.thaigoodstories.com.

Check out the videos below:

2016 – Opportunity


2015 – Garbage Man


2015 – Follow the Father


2014 – Unsung Hero


2014 – Street Concert


Tug the hearts of the people by inspiring and empowering them to be better.



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