Let us all not be judgmental

Unconscious actions that hurt psoriasis patients. 

Judgmental stares. Hurtful whispers. Hostile actions. These are just some things that we do unconsciously that could hurt people suffering from psoriasis. Let’s be more conscious with the people around us.

The film from Malaysian independent agency Kingdom Digital clearly shows how the protagonist, a psoriasis patient feels in the society and how he decided to change and move forward believing that change has to come from one self. 

Launched in conjunction of World Psoriasis Day, a social movement rolled out weeks before the global event, entitled #PsoriasisInsideOut where people were challenged to wear their clothes inside out. Many asked why and it’s rather simple. Wearing your clothes inside out will invite stares from people, and that’s how psoriasis patients feel every single time. 

Kudos to Novartis Malaysia for supporting this campaign and those who supported the movement. 

Check out the photos and get more information here: http://www.mypsoriasis.my/

The Film

The Bumpers

You are not alone with psoriasis.


#throwback On Fantastic

Life as the big, odd guy

Epuron’s odd yet charming commercial is an example of the imagination gone wild. Who would have thought about portraying the wind as a person? A person that is often ignored, misunderstood, taken for granted and annoying. Such a great metaphor.


The wind. His potential is ours.


Emotional content that works

A look at a content strategy that works.


Thai Life Insurance is known for its tearjerker video content since the introduction of its Thai Good Stories campaign. The latest is a content titled “Opportunity” where we see the protagonists telling her story of overcoming adversity. The first of the lot was the video titled “Unsung Hero” and “Street Concert” following suit in 2014. Then came “Garbage Man” and “Follow the Father” in 2015.

What works? Emotional,  aspirational and empowering content has always been the foundation of Thai Life Insurance’s video content and strengthened with the support of a campaign microsite, www.thaigoodstories.com.

Check out the videos below:

2016 – Opportunity


2015 – Garbage Man


2015 – Follow the Father


2014 – Unsung Hero


2014 – Street Concert


Tug the hearts of the people by inspiring and empowering them to be better.


The Lighter Side of Christmas

Edeka takes a 360 spin after last year’s dark Christmas spot.


What got them on the map was 2015’s dark Christmas spot – #heimkommen – that opened they eyes of many.  This year, Edeka shows their softer, more emotional side with #Zeitschenken. Enjoy both videos!

2016 – #Zeitschenken


2015 – #heimkommen


Light V Dark



In Ram We Give Praise

Ram Trucks pay homage to blue-collar Americans.


Another fantastic piece of work from Ram Trucks after the highly successful “Farmer” ad. Never a disappointment from these guys.

From the single working mother of three to the grandfather who spent a lifetime in the mill, Ram Truck’s “PRAISE” recognizes all who labor to make their families, and this nation, strong.

PRAISE is a tribute to every member of the American working class, and an homage to all who rely on Ram trucks day in and day out to get the job done.


Poetic. Aspirational. Brilliant.


Kucing Happy Returns

BSN’s iconic Happy Cat returns for Malaysia’s National Day.


Kucing Happy is thinking about migrating. Would he? Should he? Check out the videos to find out more.

Episode 1

Episode 2

Episode 3


Thank you and goodbye… forever. LOL!


Togetherness, the backbone of Malaysia


Brands continue to reinforce the aspect of Togetherness.


Here are some of the many National Day / Independence Day ads in Malaysia. From a quirky cat-median to creative 360 films and down to the usual emotional path, the list is pretty interesting and unique.

Check it out!

#BukalaHati / Digi

Rojak360 / Maxis (3 videos)
Lost & Found by The Ming Thing

Rojak Cow Cow by Veedu Production

Cham Cham by RED People

The Last Kite Maker / Maxis

#TakeCare / Petronas

#KucingHappyPindah / BSN

#AkuOmar / MYNIC

Deka / UMW

#KitaMalaysia / CIMB

#MalaysianFirst / AirAsia

#AnakAnakMalaysia Heroes / EcoWorld


Happy Merdeka Malaysia!


High flyers need not apply

“Don’t fly much”? No worries, mate.


This clever little stunt by Tigerair and McCann Melbourne will get you all excited. Insightful to say the least, the “Infrequent Flyers Club” campaign surely got the consumers thinking about the brand the next time they are planning for a holiday.

This brilliant execution was a Cannes Lions Shortlist for Creative Effectiveness.

Case Study


Very Small Lounge

Tiny Bottles of Wine

Wearable Luggage

Menu Not by Neil Perry


We love signing up for reward cards that we rarely use, anyway.


An unexpected turn for these home-seekers

Clever way to bring light upon poverty.


Grey Canada together with Salvation Army Canada recently collaborated to shed some light on poverty, even with a roof over their heads.

What seems like a regular house from the outside, immediately turned grim as house-seekers entered the home. Mind-boggling messages were laid throughout the house as they toured it.

This clever campaign even has a 360 virtual tour of the house as it goes the distance to create awareness about the almost 300,000 Canadians living under the poverty line.



Poverty isn’t always easy to see.


2 minutes with Dollar Beard Club

Step your beard up! Keep it growing and we’ll take care of the rest.


Mane man Chris Stoikos drops a load of F-bombs in Dollar Beard Club‘s latest spot – Growing Wild. The mission is set… grow your beard! Clean-shaven dudes are out and only real men know the duty of a beard… a well taken care of beard.

What you may notice is a ripped dude carrying weights by the beach… taking a swipe at Old Spice? Lol.

Beard on, brother.


No, this isn’t a fucking mirage; and yes, it starts at a buck a month.