My name is in the air…
Why settle for an email to introduce your new hires? That’s so traditional. Or send a Press Release to the media letting them know you roped in the youngest CEO or something. Ever thought of hiring a plane for a day and attach a banner at the tail of the plane to introduce your new hires? Well, idea is taken. This is what exactly ad agency Barton F. Graf 9000 [www.bartonfgraf9000.com] did. They hired a plane and flew it across New York City for as long as people can remember. And the lucky fellas who felt most honored are Brandon Mugar(W+K), Dave Canning(W+K) and Jonathan Vingiano (OKFocus). These three men are the best at what they do and no doubt hiring them would be a huge shout out. With such big fuss, expect new clients to call for a chat.
Bet they will not do it when they hire a new tea lady or a fresh grad. Agreed? Also, was just wondering if this feat was the idea of HR, or a creative. Hmm….
Profile of the lucky guys
Video of the plane
At least they know how to make a big fuss about new hires
Care to give a guess?
If not, here goes. New Zealand have won more Cannes Lions per capita compared to any country in the world. This was in 2011.
The stats goes like this:
- New Zealand: 1 Lion per 155,989 residents
- Sweden: 1 Lion per 202,173 residents
Below is a video done by an Advertising Agency – Special Group [www.specialgroup.co.nz] – in promoting NZ’s achievement in the advertising world. Its humorous of course as they take a swipe at a few other countries. Its worth the watch and dare I say it could be the truth. LOL!
This video won a Lion, too.
Here I am trying to run an Advertising Agency – cracking my skull, breaking my head thinking about ideas, ideas and more ideas. What if my 10 year old (IF I HAVE ONE) does a hostile takeover of my Agency? Would it be like wtf?!
Anyway, found this very entertaining, eye-opening video on Vimeo – by Grip Limited. This Toronto-based Agency celebrated their 10th birthday and decided to put a bunch of 10 year-olds in charge of the Agency. Watch the kids eat, pray and love the advertising world. As a follow-up, wonder if those ideas were put into place… as it would make this birthday bash be a great campaign.
If only the clients were so giving and humble.
Kids tend to get their way (out of trouble, sometimes), can we really act like one and sell those ideas?
Original article here.
If we spend the money to advertise on TV, and we sell the product, we will make more money. So, we are practically getting our money back.
Advertising, call it a swear word, a money-making word or even just pronouncing it, gives people the jeebers. This is the platform where Agencies begin to charge big money for ideation, and another chunk at execution. Well, these two words are definitely different, and the best part, carries separate billings.
So, we know our good advertising campaigns. We even know the super bad ones. What do people actually say about your advertising spot/campaign? We will go into the minds of the Agency and also the Agency, the latter being what the Agency WANTS to hear and the former being what the Agency NEEDS to say. I assume its transparent enough what people think about the Agency/Client relationship – bittersweet.
Videos courtesy of Ads of the World’s blog. Visit here.
Came across this infographic and found it pretty amusing (and truthful). It’s the anatomy of an agency, and what their job scopes. After reading it, I feel like I’m a cross breed of a Art Director and a Copywriter. So, what does that make me? Art Copywriter? Copy, Art, Director?
As weird as it sounds, I might be moving towards a whole new direction. For the best I hope. Anyway, enjoy the infographic and let me know how true it is to you.
Looks like the Art Director doesn’t really know when he is getting fired. ROTFL. Happy weekend folks!
Infographic courtesy of www.bigorangeslide.com