Innovatively Audi

Drive a 1:32 scaled Audi

11813_audi_704x396

Ad agency Zulu Alpha Kilo has crafted Audi‘s most innovative test drive experience to date – The Audi quattro® Experience. Handmade to the last detail, the entire track and cars are painstakingly crafted to perfection. And to top it all, a custom made iPad controller.

An activation worth the virality, the track and cards were installed in public areas for everybody to get behind the wheels of a true Audi. Applauds all around – great work!

The Brief:

Challenge:
Allow consumers to put the road hugging capabilities of the 2013 Audi A4 to the test in a new and unexpected way, while highlighting Audi innovation and precision craftsmanship.

Solution:
A one-of-kind experiential event, putting drivers directly behind the wheel of custom fabricated all wheel drive slot cars in
the heart of Toronto’s financial district. Using the world’s first iPad slot car controller with live in-car camera feed and digital accelerator, the Audi quattro® Experience allowed participants to take the A4 on a heart-racing run around a 140 sq. ft., handcrafted all-season test track.

BMWho?

Gimme 15 Minutes of Your Life

Slapstick, innovative, eco-friendly, funny, eco-friendly (again?!?), creative and funny (hmm…). Worth that 15 minutes. Enjoy folks!

15-minutes-per-day

Dove’s Why Men Shouldn’t Use Women’s Shampoo
Well, it’s funny to watch. But not the greatest from Ogilvy Brasil. But still worth the slapstick.

 

Philips’ Fruit Mash Up
A real science non-fiction. More science, less blending. Pretty cool though.

 

7Up’s Melting Vending Machine
Talk about eco-friendly advertising! Not a money-making idea but definitely a talk-about execution.

 

Audi’s Spock V Spock
Can Germans really walk hand-in-hand? Maybe it’s a tactic by ad agencies to squeeze more money out of their clients. _//

 

Antartica Beer’s Social Awareness
It is important to create public awareness, especially drunk driving. Great effort, worth the mention.

 

Domino’s Pizza’s Disc
This place better have high rates of video rentees (sounds cute; people who rent stuff form video stores). Do they even have permission to do such things to an original DVD? Bootlegs?

 

Microsoft’s Less Talking, More Doing
The revenge of Microsoft. Though I feel its all too late. Maybe its out of frustration. But still a funny one.

 

Advertising is so fun!

 

From Nothing to Something

There is nothing a brand would complain about when someone comes up with an idea out of nothing. Miele [www.miele.com], a German manufacturer of high-end home appliances with the cleverness of  Mayer/McCann Erickson [www.mayer.sk] created something our of nothing.

Nothing

tunnels-slovakia

A tunnel somewhere in Slovakia was digitally enhanced where a billboard was placed on it. What? The design of the tunnel fits the product that they were selling – the Miele S8 vacuum cleaner – promoting the “Monster Suction” ideology. Vehicles looked like they were getting suck into the tunnel as the digital enhancement was simply fantastic.

Something

miele_vacuum_cleaner_tunnel

The best part of this OOH billboard is that it was built from ZERO-COST! To top it with the sweetest cherry, the video went VIRAL! Now, there is nothing a brand would complain about but just to applaud this brilliant work of a genius. Questions were raised if the billboard was real and if this actually existed. And that was enough to send the video viral.

So, what makes something go viral? I’d personally one word; CURIOSITY. As curious people set their sights to seek answers, they would share what is in their mind. As they pass along through the channels of social media, momentum gains and virality is born. What are your thoughts? Share with us.

 

Other great OOH: Nike Malaysia, Telco Talks & Auto Wars

 

Top Automobile Slogans/Taglines

*Updated  (12th May 2017)
It just struck me that many of us drive the cars, but don’t know their slogans. Well, IMHO, many doesn’t care as long as the brand’s badge is still plastered at the front of the grille. I guess as Ad people, we look into the finer details and attention to a certain brand. Anyway, just for general knowledge, I have listed down a bunch of Top Automobiles and their corporate slogans / taglines.

image courtesy of http://www.thetorquereport.com

ASTON MARTIN
Power, beauty and soul

AUDI
Vorsprung durch Technik

ALFA ROMEO
Power for your control

BMW
The Ultimate Driving Machines
Sheer Driving Pleasure

BUICK
The new class of world class

CADILLAC
The new standard for the world

CHEVROLET
Excellence for Everyone
Find New Roads

CITROEN
Creative Technologie

FERRARI
We are the competition

FIAT
Driven by passion

FORD
Go Further

HONDA
The Power of Dreams

HUMMER
Like nothing else

HYUNDAI
New thinking, New possibilities

JAGUAR
Grace, space, pace
The Art of Performance

KIA
The Power to Surprise

KOENIGSEGG
Spirit of Performance

LAMBORGHINI
Follow your ears

LAND ROVER
The best 4×4 by far
Above & Beyond

LOTUS
For the few who know the difference

MASERATI
Excellence through passion

MAYBACH
Excellence defined
Icons of Luxury

MAZDA
Zoom-Zoom

MERCEDES-BENZ
The Best or Nothing

MINI
It’s a MINI adventure

MITSUBISHI MOTORS
Drive@earth

NISSAN
Shift_
Innovation That Excites

PERODUA (local hero)
Building Cars, People First

PEUGEOT
Motion & Emotion

PORSCHE
There is no subsitute

PROTON (local hero)
Committed to be better
It’s in the Drive

RENAULT
Drive the Change
Passion for Life

SMART
Open your mind

SUBARU
Think. Feel. Drive.
Confidence in Motion

TESLA
Uncompromised Electric Vehicles

TOYOTA
Moving Forward
Let’s go places
All About the Drive

VOLKSWAGEN
Das Auto

Volvo
Volvo. For life.

What do you guys think? It was crazy looking for all the slogans as many have ad campaign slogans / punchlines. Certainly hope all is in place. Do correct me if I got something wrong here. Hope you enjoyed what your brand thinks of themselves and how they want you to feel about them.

Happy motoring.

 

Home Sweet Home

This is what we advertisers call Billboard War. Found this picture on a friend’s FB page that certainly got my attention. Here we have a telco heavyweight – Maxis and PNKOTB (Pretty New Kid On The Block) telco – Yes4G. To be honest, I do not know where these billboards are placed but all I can say is that the positioning is fantastic.

Maxis is seen here promoting is Broadband Internet service where you can go around the world just by sitting at home (the copy is in Bahasa Malaysia; Mengelilingi dunia dalam sehari – Go Home). Maxis’ Broadband Internet is not all that great as their main business direction is targeted at mobile phones. So, they are simply offering Internet connection from home now. OK.

Yes4G on the other hand is pretty new in the Broadband service BUT when they popped, it was huge. They started off as an Internet Service Provider (ISP) using 4G connections – the first in Malaysia. It was a huge hoo-hah when they launched their ISP, both on the good side and the bad side. The launch was a hot topic for ‘Social Media Disasters’ but I ain’t heading towards that direction. So, their billboard is placed just behind Maxis’ Go Home. Copy writes – why go home? – promoting their Wireless 4G Broadband service. and YES goes everywhere. Great eye from Yes4G, kudos to that! Personally, I LOVE this kinda stuff. IMHO, only MNCs and new age companies are willing to take this step forward.

Classic case of a Billboard War as we all have seen how the German automakers – BMW & Audi – battled it out in their own Billboard War. SO, can we say that we Malaysians now have an open mind? I believe that the Ad Agency behind both these billboards are having a good laugh. Certainly hope that the war rages on – more money for the Agencies. HAH!

Audi: Your move, BMW.
BMW: Checkmate.

Audi: Is it expired?

BMW removed their billboard later on.

Check out www.autointhenews.com for the full story on Audi v BMW Billboard War.