I still believe in Science!

Don’t be judging me because I only believe in Science -Esqueleto

rethink-canadaWe still believe in Science! Can’t get enough of Rethink Canada’s campaign to promote Science World. Here are some outdoor goodies from these creative minds. Think again. And again.




Science World Billboard




Science World Ambient






Scientific facts that make you go, “come. on. now.”


Making the invisible, visible

UNICEF Bulgaria sheds some light over a dark issue.


A creative billboard that exposes the perpetrator. Children who are victims of domestic violence often wait in fear the time their parents come home in the evening.

In the billboard, an image of a child sitting at a corner can be seen throughout the day. As night approaches, when the lights turn on, a blurred silhouette appears creating a shadow of the perpetrator. It literally throws a light on this major problem.


Visually strong and impactful idea.


Ikea’s RGB billboard should win a Lion

Brilliant, well-thought & insightful.


Ikea of Sweden did it again. This time, a billboard that says everything about the brand – Ikea. A tag team of German agency Thjnk and production house I Made This that would surely win a Lion, to say the least.

Ikea being Ikea, it’s all about the smart usage of space. And how do you send 3 different messages in a single billboard? Almost impossible you think but the clever thinking and ingenious skills of these guys have set the par for creative billboard advertising.

The billboard features 3 different messages that will be shown through the RGB light bulbs – red, green and blue. The messages are written in 3 colours as well – cyan, magenta and yellow.

When night comes, the red bulbs illuminate the cyan text; green displays magenta and blue lights up yellow. And this is how you turn a 9 sq.m. space into a 27 sq.m. space.

BRILLIANT : 3 messages in a single space.

WELL-THOUGHT : The idea of colours that would illuminateĀ  other colours – technology at its best.

INSIGHTFUL : It displays Ikea’s core belief of making the most out of any given space.




A story that tells another story

The ironic line between paperbacks and e-books.


iReader, a browser extension created by the folks at Samabox Labs, ran a series of billboard ads that left the audience thinking, “How ironic…”.

Ad agency BBH Shanghai was the creative thinkers for this project, and boy did they do some great work. Built from the creative copy that reads, “Every book is a tragedy for trees. Read ebooks“, the visual tells a story about happenings in regards to a tree. From an investigation on a falling tree to a tree-killing scene, imagine a tree and add some greenery into the visual. And the results are obvious when you use a little imagination.

It’s ironic, but definitely gets the attention and raises the curiousity within the viewers. Not forgetting instilling a touch of imagination to it will ease your mind.

This campaign was published on LED billboards and digital media. Never ran on printed media.



If stories could tell how it would like to be told.


(Unintentionally) Shot Their Own Foot

JCPenney snowballs faster than expected.


The retailer lost tonnes of money last year. Was dimmed to dissolve by end 2013. And now, being tied to Hitler. On a clear blue day in California, JCPenney’s latest kettle promotion was catching (the wrong) attention.

As it stood harmlessly, the first glance at the billboard will send terror through the people’s heads. The kettle stood high, and looks like Adolf Hitler. Hitler? That sent alarm bells in the Social world. This was an instant viral fascination. JCPenney’s Twitter was flooded with comments from people from Mashable, The Telegraph and Huffington Post.


Who should apologize – JCPenney or Michael Graves (kettle designer)? To be honest, the photographer could have done a better shot with the angles. To answer the question, JCPenney stood up and apologize to the world. A great reply mind you. Through Twitter of course. In fact, who else would the people target most anyway – JCPenney.


Wounded but still standing – JCPenney


Billboard That Generates Water

Out of thin air!

Lima, the capital of Peru, is the second largest capital set on a desert in the world. With approximately half an inch of water yearly, the people gets almost no water daily, except from the well which is dirty and polluted. But Lima’s humidity percentage is closed to 98%, which rang a bell through the heads of the guys of UTEC and Mayo DraftFCB.

Presenting to you, the very first billboard in the world that produces water out of thin air.


UTEC is the country’s foremost engineering university and was looking for a campaign that will drive new students during their Open Day. Together with Mayo, they engineered billboards around the country that generates clean, drinking water. Built with generators and filtration systems, each billboard generates 20 liters of water and over 9,450 liters of water over the duration of 3 months.

Hundreds of families now can have clean, free water. Thanks to the amazing techies from UTEC.

A great campaign no doubt. Thousands of locals now know what UTEC can do. But the question is how many can afford to send their kids to UTEC. I guess this primary matter will be a secondary issue for now since the advertising has caught the attention of a million eyes all over the world. Kudos to UTEC.


We will continue to change the world, through engineering.


How do you show freshness everyday?

Ask McDonald’s… & DDB, Warsaw.


Pretty smart idea from DDB, Warsaw [www.ddb.pl] where outdoor billboards were transformed into giant chalkboards. McDonald’s very own crew were chosen to explain what McDonald’s mean to them. Local artists were then hired to visualize the idea through sketches. It started from the city of Warsaw and will soon be spreading throughout Poland.

“Chalkboard menus an be found in many restaurants around the world, but only the best change it on a daily basis.”

But McDonald’s changes it twice a day; everyday.

The Good: More jobs for artists.
The Bad: When it starts to rain.

Food for thought, Warsaw has an average daily rain of roughly 14 days in a month. Media planners must be at the top of their game for this, surely.

McDonald’s does have an obsession about freshness. The last time I could remember was a billboard that grows. Okay, it doesn’t get bigger, but they literally planted vegetables on the billboard (similar to a vertical garden). And the vegetables did grow! Now that’s awesomely out-of-the-box thinking.

This idea definitely gave a fresh breath of air to street art, or even graffiti. But, of course, it’s not a long term thing. Well, freshness doesn’t last forever do they?



We are fresh, damn it!


24/7 Accurate Weather

Does this billboard show 100% accuracy of the weather?


MetService [www.metservice.com], a weather site in New Zealand, recently put up this empty billboard frame in Auckland. This gimmick is pretty clever as it puts their objective right out there, as clear as the weather. Real-time weather reports is what they are experts in, and with this empty billboard frame, it certainly proves that. The frame itself is branded through a web browser (notable Apple’s Safari), where the website is clearly stated on the URL space and a search bar that reads ‘real-time weather reports’.

3weathersmetserviceIdea was generated by ad agency Young & Rubicam [www.yr.co.nz] and they even made a case study video to get their idea across the nation.

Well, if the weather is what you are looking for, just open the curtains and have a look yourself. Doesn’t take a billboard to tell you. But I assume that the main purpose of this billboard is to promote their website and increase their SEO optimization. Nonetheless, great effort. It sure took many eyes of the road.

What d’ya think? Let us know.




Cloudy with a dash for drizzle



Revenge of the Wife

Mastercard‘s ‘Priceless’ campaign still champs it all. Till this day, many are still incorporating (or ripping) the ‘Priceless’ tagline in their artworks.

In a town called Greensboro, North Carolina, a wife decided to expose her spouses “extra-curricular” activities for the whole world town to witness. Kudos to Nikon for the free ad exposure. Kudos to Jennifer for money well spent.



Men, when would you ever learn?


Top 10 Billboard Ads


Best Use of Spotlight. Smart and creative.


Best Innovative Board. Not too sure who the client is but certainly tells you that back seat passengers too must wear safety belts. Or get slingshot out of your seat!


Best Use of Natural Sunlight. Just to let you know that anytime is a good time for McDonald’s.


Best 3D Visualization. Mini again proves that their little cars are packed with serious oomph!


Best Add-On. Play big. Nothing gets bigger than a billboard. Boards up!


Best Construction. The Dark Knight is here everybody!


Best Communication. Nothing is as simple as boxing up a billboard with your brand’s identity.


Best Message. Nothing beats a visual that makes you piss in your pants. Give ’em room, it’s the law!



Best ‘Live’ Board. Getting someone to pretend like they are working almost 20 feet in the air is unusual. But it delivers the message, and objective.


billboard102 billboard101
Best Creative Idea. Donatos Pizza is so good, it makes the neighbor take a slice. Worth mentioning that the entire billboard space is bought by Donatos. They just created a fictional character and brand to tell their story.


Other creative OOH billboards:
Local Hero – Nike Football
Local Telcos – Billboard Wars
German Vacuum Cleaner – Miele