From Nothing to Something

There is nothing a brand would complain about when someone comes up with an idea out of nothing. Miele [www.miele.com], a German manufacturer of high-end home appliances with the cleverness of  Mayer/McCann Erickson [www.mayer.sk] created something our of nothing.

Nothing

tunnels-slovakia

A tunnel somewhere in Slovakia was digitally enhanced where a billboard was placed on it. What? The design of the tunnel fits the product that they were selling – the Miele S8 vacuum cleaner – promoting the “Monster Suction” ideology. Vehicles looked like they were getting suck into the tunnel as the digital enhancement was simply fantastic.

Something

miele_vacuum_cleaner_tunnel

The best part of this OOH billboard is that it was built from ZERO-COST! To top it with the sweetest cherry, the video went VIRAL! Now, there is nothing a brand would complain about but just to applaud this brilliant work of a genius. Questions were raised if the billboard was real and if this actually existed. And that was enough to send the video viral.

So, what makes something go viral? I’d personally one word; CURIOSITY. As curious people set their sights to seek answers, they would share what is in their mind. As they pass along through the channels of social media, momentum gains and virality is born. What are your thoughts? Share with us.

 

Other great OOH: Nike Malaysia, Telco Talks & Auto Wars

 

Top Automobile Slogans/Taglines

*Updated  (12th May 2017)
It just struck me that many of us drive the cars, but don’t know their slogans. Well, IMHO, many doesn’t care as long as the brand’s badge is still plastered at the front of the grille. I guess as Ad people, we look into the finer details and attention to a certain brand. Anyway, just for general knowledge, I have listed down a bunch of Top Automobiles and their corporate slogans / taglines.

image courtesy of http://www.thetorquereport.com

ASTON MARTIN
Power, beauty and soul

AUDI
Vorsprung durch Technik

ALFA ROMEO
Power for your control

BMW
The Ultimate Driving Machines
Sheer Driving Pleasure

BUICK
The new class of world class

CADILLAC
The new standard for the world

CHEVROLET
Excellence for Everyone
Find New Roads

CITROEN
Creative Technologie

FERRARI
We are the competition

FIAT
Driven by passion

FORD
Go Further

HONDA
The Power of Dreams

HUMMER
Like nothing else

HYUNDAI
New thinking, New possibilities

JAGUAR
Grace, space, pace
The Art of Performance

KIA
The Power to Surprise

KOENIGSEGG
Spirit of Performance

LAMBORGHINI
Follow your ears

LAND ROVER
The best 4×4 by far
Above & Beyond

LOTUS
For the few who know the difference

MASERATI
Excellence through passion

MAYBACH
Excellence defined
Icons of Luxury

MAZDA
Zoom-Zoom

MERCEDES-BENZ
The Best or Nothing

MINI
It’s a MINI adventure

MITSUBISHI MOTORS
Drive@earth

NISSAN
Shift_
Innovation That Excites

PERODUA (local hero)
Building Cars, People First

PEUGEOT
Motion & Emotion

PORSCHE
There is no subsitute

PROTON (local hero)
Committed to be better
It’s in the Drive

RENAULT
Drive the Change
Passion for Life

SMART
Open your mind

SUBARU
Think. Feel. Drive.
Confidence in Motion

TESLA
Uncompromised Electric Vehicles

TOYOTA
Moving Forward
Let’s go places
All About the Drive

VOLKSWAGEN
Das Auto

Volvo
Volvo. For life.

What do you guys think? It was crazy looking for all the slogans as many have ad campaign slogans / punchlines. Certainly hope all is in place. Do correct me if I got something wrong here. Hope you enjoyed what your brand thinks of themselves and how they want you to feel about them.

Happy motoring.

 

25 Logos and what it stands for

Ever wondered what these famous logos stand for? We pronounced the brand name as it is – initials – but never thought of what it means. We are bringing the answers to you now. (:

Home Box Office
(initially proposed as ‘The Green Channel’)
Television


Volkswagen
(stands for ‘People’s Car’)
Automotive


The Learning Channel
(founded in 1972)
Television

Advanced Micro Devices
(a 43-year old California company)
Electronics


Array Technologies Inc.
(Nvidia’s main competitor)
Electronics

*updated
Systeme, Anwendungen, Produkte
(Systems Applications and Products)
(started by 5 ex-IBM employees)
Software Manufacturer

International Business Machines
(also known as ‘Big Blue’)
Computer & Technology


Hewlett-Packard
(founded by William (Bill) Redington Hewlett and Dave Packard)
Information Technology

General Electric
(3rd largest company in the world)
Conglomerate

Federal Express
(can you see the arrow in the logo)
Logistics

Columbia Broadcasting System
(sometimes referred to as the ‘Eye Network’)
Television

British Broadcasting Corporation
(largest broadcaster in the world)
Television


American Broadcasting Company
(sometimes referred to as the ‘Alphabet Network’)
Television

Cable News Network
(first channel to provide 24-hour news service)
Television


Minnesota Mining and Manufacturing Company

(producer of over 55,000 products)
Conglomerate

National Aeronautics and Space Administration
(established in 1958)
Aeronautical

Bayerische Motoren Werke (Bavarian Motor Works)
(first car produced was named ‘Dixi’)
Automotive

United Parcel Service
(nicknamed as ‘Brown’)
Courier

Victor Company of Japan
(developed the VHS Recorder, Video Home System)
Electronics


The Microsoft Network

(Microsoft based Internet Service Provider)

Scientifically Treated Petroleum
(strongest company name when it launched in 1953)
Automotive Oil


Entertainment and Sports Programming Network
(logo remains the same since 1985)
Television

James Bullough Lansing
(James created JBL after leaving Altec Lansing in 1946)
Audio Electronics

Bill and Don Kirschner
(founded by brothers Bill and Don in 1961)
Sporting Goods

National Broadcasting Company
(sometimes referred to as ‘Peacock Network’)
Television

Kinda noticed that these Television companies have a nickname – The Eye, Peacock. Weirdly interesting. Which is your favorite logo? And did I missed anything out? Feel that there are a million more out there but I only managed to cough up these few famous brands. Let me know should one come to your mind. Cheers!

Home Sweet Home

This is what we advertisers call Billboard War. Found this picture on a friend’s FB page that certainly got my attention. Here we have a telco heavyweight – Maxis and PNKOTB (Pretty New Kid On The Block) telco – Yes4G. To be honest, I do not know where these billboards are placed but all I can say is that the positioning is fantastic.

Maxis is seen here promoting is Broadband Internet service where you can go around the world just by sitting at home (the copy is in Bahasa Malaysia; Mengelilingi dunia dalam sehari – Go Home). Maxis’ Broadband Internet is not all that great as their main business direction is targeted at mobile phones. So, they are simply offering Internet connection from home now. OK.

Yes4G on the other hand is pretty new in the Broadband service BUT when they popped, it was huge. They started off as an Internet Service Provider (ISP) using 4G connections – the first in Malaysia. It was a huge hoo-hah when they launched their ISP, both on the good side and the bad side. The launch was a hot topic for ‘Social Media Disasters’ but I ain’t heading towards that direction. So, their billboard is placed just behind Maxis’ Go Home. Copy writes – why go home? – promoting their Wireless 4G Broadband service. and YES goes everywhere. Great eye from Yes4G, kudos to that! Personally, I LOVE this kinda stuff. IMHO, only MNCs and new age companies are willing to take this step forward.

Classic case of a Billboard War as we all have seen how the German automakers – BMW & Audi – battled it out in their own Billboard War. SO, can we say that we Malaysians now have an open mind? I believe that the Ad Agency behind both these billboards are having a good laugh. Certainly hope that the war rages on – more money for the Agencies. HAH!

Audi: Your move, BMW.
BMW: Checkmate.

Audi: Is it expired?

BMW removed their billboard later on.

Check out www.autointhenews.com for the full story on Audi v BMW Billboard War.