Logos today as we see are simple, clean and straightforward. The symbol of a brand – that we call a logo now – is as important as its colors. It is critical to evolve with the technology and trends of the future to stay in touch with the customers / consumers.
Here are some examples of iconic brands that have changed or evolved their logos from their very humble beginnings to today’s success.
There is nothing a brand would complain about when someone comes up with an idea out of nothing. Miele [www.miele.com], a German manufacturer of high-end home appliances with the cleverness of Mayer/McCann Erickson [www.mayer.sk] created something our of nothing.
A tunnel somewhere in Slovakia was digitally enhanced where a billboard was placed on it. What? The design of the tunnel fits the product that they were selling – the Miele S8 vacuum cleaner – promoting the “Monster Suction” ideology. Vehicles looked like they were getting suck into the tunnel as the digital enhancement was simply fantastic.
The best part of this OOH billboard is that it was built from ZERO-COST! To top it with the sweetest cherry, the video went VIRAL! Now, there is nothing a brand would complain about but just to applaud this brilliant work of a genius. Questions were raised if the billboard was real and if this actually existed. And that was enough to send the video viral.
So, what makes something go viral? I’d personally one word; CURIOSITY. As curious people set their sights to seek answers, they would share what is in their mind. As they pass along through the channels of social media, momentum gains and virality is born. What are your thoughts? Share with us.
*Updated (12th May 2017)
It just struck me that many of us drive the cars, but don’t know their slogans. Well, IMHO, many doesn’t care as long as the brand’s badge is still plastered at the front of the grille. I guess as Ad people, we look into the finer details and attention to a certain brand. Anyway, just for general knowledge, I have listed down a bunch of Top Automobiles and their corporate slogans / taglines.
ASTON MARTIN Power, beauty and soul
AUDI Vorsprung durch Technik
ALFA ROMEO Power for your control
BMW The Ultimate Driving Machines
Sheer Driving Pleasure
BUICK The new class of world class
CADILLAC The new standard for the world
CHEVROLET Excellence for Everyone
Find New Roads
CITROEN Creative Technologie
FERRARI We are the competition
FIAT Driven by passion
FORD Go Further
HONDA The Power of Dreams
HUMMER Like nothing else
HYUNDAI New thinking, New possibilities
JAGUAR Grace, space, pace
The Art of Performance
KIA The Power to Surprise
KOENIGSEGG Spirit of Performance
LAMBORGHINI Follow your ears
LAND ROVER The best 4×4 by far
Above & Beyond
LOTUS For the few who know the difference
MASERATI Excellence through passion
MAYBACH Excellence defined
Icons of Luxury
MERCEDES-BENZ The Best or Nothing
MINI It’s a MINI adventure
MITSUBISHI MOTORS Drive@earth
Innovation That Excites
PERODUA (local hero) Building Cars, People First
PEUGEOT Motion & Emotion
PORSCHE There is no subsitute
PROTON (local hero) Committed to be better
It’s in the Drive
RENAULT Drive the Change
Passion for Life
SMART Open your mind
SUBARU Think. Feel. Drive.
Confidence in Motion
TESLA Uncompromised Electric Vehicles
TOYOTA Moving Forward
Let’s go places
All About the Drive
VOLKSWAGEN Das Auto
Volvo Volvo. For life.
What do you guys think? It was crazy looking for all the slogans as many have ad campaign slogans / punchlines. Certainly hope all is in place. Do correct me if I got something wrong here. Hope you enjoyed what your brand thinks of themselves and how they want you to feel about them.
Ever wondered what these famous logos stand for? We pronounced the brand name as it is – initials – but never thought of what it means. We are bringing the answers to you now. (:
Home Box Office
(initially proposed as ‘The Green Channel’)
(stands for ‘People’s Car’)
The Learning Channel
(founded in 1972)
Advanced Micro Devices
(a 43-year old California company)
Array Technologies Inc.
(Nvidia’s main competitor)
*updated Systeme, Anwendungen, Produkte
(Systems Applications and Products) (started by 5 ex-IBM employees) Software Manufacturer
International Business Machines
(also known as ‘Big Blue’)
Computer & Technology
(founded by William (Bill) Redington Hewlett and Dave Packard)
(3rd largest company in the world)
(can you see the arrow in the logo)
Columbia Broadcasting System
(sometimes referred to as the ‘Eye Network’)
British Broadcasting Corporation
(largest broadcaster in the world)
American Broadcasting Company
(sometimes referred to as the ‘Alphabet Network’)
Cable News Network
(first channel to provide 24-hour news service)
Minnesota Mining and Manufacturing Company
(producer of over 55,000 products)
National Aeronautics and Space Administration
(established in 1958)
Bayerische Motoren Werke (Bavarian Motor Works)
(first car produced was named ‘Dixi’)
United Parcel Service
(nicknamed as ‘Brown’)
Victor Company of Japan
(developed the VHS Recorder, Video Home System)
The Microsoft Network
(Microsoft based Internet Service Provider)
Scientifically Treated Petroleum
(strongest company name when it launched in 1953)
Entertainment and Sports Programming Network (logo remains the same since 1985)
James Bullough Lansing
(James created JBL after leaving Altec Lansing in 1946)
Bill and Don Kirschner
(founded by brothers Bill and Don in 1961)
National Broadcasting Company
(sometimes referred to as ‘Peacock Network’)
Kinda noticed that these Television companies have a nickname – The Eye, Peacock. Weirdly interesting. Which is your favorite logo? And did I missed anything out? Feel that there are a million more out there but I only managed to cough up these few famous brands. Let me know should one come to your mind. Cheers!
This is what we advertisers call Billboard War. Found this picture on a friend’s FB page that certainly got my attention. Here we have a telco heavyweight – Maxis and PNKOTB (Pretty New Kid On The Block) telco – Yes4G. To be honest, I do not know where these billboards are placed but all I can say is that the positioning is fantastic.
Maxis is seen here promoting is Broadband Internet service where you can go around the world just by sitting at home (the copy is in Bahasa Malaysia; Mengelilingi dunia dalam sehari – Go Home). Maxis’ Broadband Internet is not all that great as their main business direction is targeted at mobile phones. So, they are simply offering Internet connection from home now. OK.
Yes4G on the other hand is pretty new in the Broadband service BUT when they popped, it was huge. They started off as an Internet Service Provider (ISP) using 4G connections – the first in Malaysia. It was a huge hoo-hah when they launched their ISP, both on the good side and the bad side. The launch was a hot topic for ‘Social Media Disasters’ but I ain’t heading towards that direction. So, their billboard is placed just behind Maxis’ Go Home. Copy writes – why go home? – promoting their Wireless 4G Broadband service. and YES goes everywhere. Great eye from Yes4G, kudos to that! Personally, I LOVE this kinda stuff. IMHO, only MNCs and new age companies are willing to take this step forward.
Classic case of a Billboard War as we all have seen how the German automakers – BMW & Audi – battled it out in their own Billboard War. SO, can we say that we Malaysians now have an open mind? I believe that the Ad Agency behind both these billboards are having a good laugh. Certainly hope that the war rages on – more money for the Agencies. HAH!