We so often talk about color in design, and how it reflects a brand. Here’s a little more detail on the emotional creation of colors that people react to. It’s all about branding your company and associate them with colors because when that color is recognize instantly without even looking at the name, that’s perfect branding. Don’t believe? Ask Coca-cola. Or even Yahoo!.
Read more here:
Colors in Logo
Colors are branding without saying a word.
Our component from the Health division is planning for a couple of 15 secs TVC. So, how can I send the message and imply the call to action with just 15 seconds? Bear in mind that we are talking about the Health industry. How straightforward can it be? Would it be inline with our brand values? Should we sell a PRODUCT or SERVICES or just a pure BRANDING exercise?
Honestly, I am still thinking. Still figuring. Still scratching.
While googling for ’15 secs tvc’, I found these videos – a series of them – and found them pretty interesting. Creative as well.
First batch of videos are from Doritos, the famous snack food brand that constantly engages their fans and food lovers to share their experiences and ideas about Doritos. This set of TVCs is a campaign to make your own TVC for Doritos. Great starter! Enjoy!
The second batch on the other hand is by Pilot Pen. They managed to create something humorous in their 15 seconders although personally, they are pretty slapstick. Nonetheless, it makes people laugh and maintains the branding as a fun and energetic brand. Kudos!
Something is brewing in my head now…
Was reading an article about campaign executions, titled “A great idea is nothing without proper execution”, courtesy of IHaveAnIdea <www.ihaveanidea.org>. A great article that tells Advertising Agencies that an idea without an arranged management and execution would simply just be, another idea. The video showed here shows a video with 14 million hits but only viewed now. The video is just awesome, fantastic idea. Poor execution didn’t do justice to the brand as the distribution wasn’t there at all. Ideas we have galore, and people will continue to innovate ideas at hand. With the proper execution, the idea is COMPLETE and will be REMEMBERED forever.
Don’t believe, take a look at Apple. ‘Nuff said.
Execution is what creates the separation. It shows the drive and passion that exists to make the idea happen and bring it to market.
Would you agree?