Don’t just walk into the mind of others
Metro Newspaper’s Think For Yourself print ads look pretty awesome, hitting the bulls eye on the consumer insights. Many of us are either bound to what the authority says or what the public say. In many occasions, most of us don’t even know the reason behind our actions. It’s as simple as ‘monkey sees, monkey does’.
The print ads show a figure clad in black (believed to be a mnemonic device) directing the person to do something (they don’t really want to). The ad lets the viewer to conclude on who or what this figure depicts or represents, hence the idea of Think For Yourself.
As a simplified conclusion, Metro delivers ‘Just Facts’, and the rest is up to you to decide.
Your actions represent who you are
The act of writing with a pencil implies that it will have to be sharpened.
Creative Agency Cossette [www.cossette.com] together with Amnesty International [www.amnesty.org] created an advertising campaign to raise awareness on injustice and violence in the world. In a world where violence and injustice are growing constantly, it is only we that can protect their rights and humanity. The powerful and rich always seem to get thinks their way, but with us – the public – there is hope.
“If a scene that portrays injustice is printed onto a pencil, it will inevitably be eroded as the pencil is gradually sharpened. The more you write about injustice, the more it disappears.”
Don’t stop writing.
The average Canadian will spend their last ten years in sickness. Change your future now.
A community service ad by the Heart & Stroke Foundation [www.heartandstroke.com] in Canada shows a series of 3 ads simply by using two colors, now and the future. This campaign – Make Health Last [https://makehealthlast.ca] – calls for Canadians to look into their health in order to live longer. As many of us tend to neglect our health, statistics show that most Canadians will live their last 10 years with sickness.
Love the concept of the ads as it shows our healthy, younger days blended with the future that we might face. Best of it, the usage of just two colors. Love it!
Make health last!
Here I am trying to run an Advertising Agency – cracking my skull, breaking my head thinking about ideas, ideas and more ideas. What if my 10 year old (IF I HAVE ONE) does a hostile takeover of my Agency? Would it be like wtf?!
Anyway, found this very entertaining, eye-opening video on Vimeo – by Grip Limited. This Toronto-based Agency celebrated their 10th birthday and decided to put a bunch of 10 year-olds in charge of the Agency. Watch the kids eat, pray and love the advertising world. As a follow-up, wonder if those ideas were put into place… as it would make this birthday bash be a great campaign.
If only the clients were so giving and humble.
Kids tend to get their way (out of trouble, sometimes), can we really act like one and sell those ideas?
Original article here.
If we spend the money to advertise on TV, and we sell the product, we will make more money. So, we are practically getting our money back.