This time, World’s Fastest Man, Jamaican Usain Bolt was targeted. The billboard simply says, “Usain- not every man in the World wants to be the fastest!”. Promoting its own condom variety – Performa – that prolongs one’s sexual drive. The billboard is pretty straightforward (and predictable) as the colors of their condoms were used in place of the Olympics logo.
Durex also managed to distribute 100s of thousands of condoms at the Olympic Village, although they are not an official sponsor.
If there is a minimalist ad that speaks the loudest, it would be Durex’s ‘Cheaper’ ads. Literally scares the living hell out of people, these ads will make you put on protection everytime! As simple as it looks, it does tell you that it is that simple to put one on. The minimalist part of the ad certainly ensures that you are focused on the object that will cost you (almost) a bomb, compared to a pack of Durex of course.