In Ram We Give Praise

Ram Trucks pay homage to blue-collar Americans.

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Another fantastic piece of work from Ram Trucks after the highly successful “Farmer” ad. Never a disappointment from these guys.

From the single working mother of three to the grandfather who spent a lifetime in the mill, Ram Truck’s “PRAISE” recognizes all who labor to make their families, and this nation, strong.

PRAISE is a tribute to every member of the American working class, and an homage to all who rely on Ram trucks day in and day out to get the job done.

 

Poetic. Aspirational. Brilliant.