While Red Bull Stratos tops all marketing content related to space, Hyundai got a little human and decided to send a (very huge) message to a particular someone.
Stephanie from Houston, Texas misses her father – an astronaut – very much. So much that Hyundai decided to bring the two of them closer together. One message that covers almost three and a half square miles of space. One message that could be seen by her dad in the International Space Station. One message of love.
A fleet of 10 Hyundai Genesis cars were used to write her message of love through the sands in Nevada. This grand production also caught the attention of the Guinness Book of Records.
On top of it all, viewers can also send their message to space from a dedicated microsite – www.amessagetospace.com
Okay, Hyundai wants to promote their latest feature – Smart Caring Driver Assistance. And they certainly did a pretty good job to showcase it; a little OTT though.
Five Hyundai Genesis cars, Buddy Joe the Stunt Driver, plenty of cameras and a truck. Four drivers jumps off their cars through the sky roof to a padded truck. Buddy puts on a blindfold. The truck jams the brakes and the blinded driver’s car brakes, the driverless cars follow suit.
Nevermind, watch it for yourself. This is the Empty Car Convoy by Hyundai.
*Updated (12th May 2017)
It just struck me that many of us drive the cars, but don’t know their slogans. Well, IMHO, many doesn’t care as long as the brand’s badge is still plastered at the front of the grille. I guess as Ad people, we look into the finer details and attention to a certain brand. Anyway, just for general knowledge, I have listed down a bunch of Top Automobiles and their corporate slogans / taglines.
ASTON MARTIN Power, beauty and soul
AUDI Vorsprung durch Technik
ALFA ROMEO Power for your control
BMW The Ultimate Driving Machines
Sheer Driving Pleasure
BUICK The new class of world class
CADILLAC The new standard for the world
CHEVROLET Excellence for Everyone
Find New Roads
CITROEN Creative Technologie
FERRARI We are the competition
FIAT Driven by passion
FORD Go Further
HONDA The Power of Dreams
HUMMER Like nothing else
HYUNDAI New thinking, New possibilities
JAGUAR Grace, space, pace
The Art of Performance
KIA The Power to Surprise
KOENIGSEGG Spirit of Performance
LAMBORGHINI Follow your ears
LAND ROVER The best 4×4 by far
Above & Beyond
LOTUS For the few who know the difference
MASERATI Excellence through passion
MAYBACH Excellence defined
Icons of Luxury
MERCEDES-BENZ The Best or Nothing
MINI It’s a MINI adventure
MITSUBISHI MOTORS Drive@earth
Innovation That Excites
PERODUA (local hero) Building Cars, People First
PEUGEOT Motion & Emotion
PORSCHE There is no subsitute
PROTON (local hero) Committed to be better
It’s in the Drive
RENAULT Drive the Change
Passion for Life
SMART Open your mind
SUBARU Think. Feel. Drive.
Confidence in Motion
TESLA Uncompromised Electric Vehicles
TOYOTA Moving Forward
Let’s go places
All About the Drive
VOLKSWAGEN Das Auto
Volvo Volvo. For life.
What do you guys think? It was crazy looking for all the slogans as many have ad campaign slogans / punchlines. Certainly hope all is in place. Do correct me if I got something wrong here. Hope you enjoyed what your brand thinks of themselves and how they want you to feel about them.