A message so big you can see it from space

Second biggest thing that happened in space.

hyundai-genesis-a-message-to-space

While Red Bull Stratos tops all marketing content related to space, Hyundai got a little human and decided to send a (very huge) message to a particular someone.

Stephanie from Houston, Texas misses her father – an astronaut – very much. So much that Hyundai decided to bring the two of them closer together. One message that covers almost three and a half square miles of space. One message that could be seen by her dad in the International Space Station. One message of love.

A fleet of 10 Hyundai Genesis cars were used to write her message of love through the sands in Nevada. This grand production also caught the attention of the Guinness Book of Records.

On top of it all, viewers can also send their message to space from a dedicated microsite – www.amessagetospace.com

Music was kinda cheesy. 😉

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Over the top Hyundai spot

Look Ma, no hands!

genesis-stunt_653

Ma: What are you doing in that car?!

Okay, Hyundai wants to promote their latest feature – Smart Caring Driver Assistance. And they certainly did a pretty good job to showcase it; a little OTT though.

Five Hyundai Genesis cars, Buddy Joe the Stunt Driver, plenty of cameras and a truck. Four drivers jumps off their cars through the sky roof to a padded truck. Buddy puts on a blindfold. The truck jams the brakes and the blinded driver’s car brakes, the driverless cars follow suit.

Nevermind, watch it for yourself. This is the Empty Car Convoy by Hyundai.

 

Who needs a driver now.

 

Top Automobile Slogans/Taglines

*Updated  (12th May 2017)
It just struck me that many of us drive the cars, but don’t know their slogans. Well, IMHO, many doesn’t care as long as the brand’s badge is still plastered at the front of the grille. I guess as Ad people, we look into the finer details and attention to a certain brand. Anyway, just for general knowledge, I have listed down a bunch of Top Automobiles and their corporate slogans / taglines.

image courtesy of http://www.thetorquereport.com

ASTON MARTIN
Power, beauty and soul

AUDI
Vorsprung durch Technik

ALFA ROMEO
Power for your control

BMW
The Ultimate Driving Machines
Sheer Driving Pleasure

BUICK
The new class of world class

CADILLAC
The new standard for the world

CHEVROLET
Excellence for Everyone
Find New Roads

CITROEN
Creative Technologie

FERRARI
We are the competition

FIAT
Driven by passion

FORD
Go Further

HONDA
The Power of Dreams

HUMMER
Like nothing else

HYUNDAI
New thinking, New possibilities

JAGUAR
Grace, space, pace
The Art of Performance

KIA
The Power to Surprise

KOENIGSEGG
Spirit of Performance

LAMBORGHINI
Follow your ears

LAND ROVER
The best 4×4 by far
Above & Beyond

LOTUS
For the few who know the difference

MASERATI
Excellence through passion

MAYBACH
Excellence defined
Icons of Luxury

MAZDA
Zoom-Zoom

MERCEDES-BENZ
The Best or Nothing

MINI
It’s a MINI adventure

MITSUBISHI MOTORS
Drive@earth

NISSAN
Shift_
Innovation That Excites

PERODUA (local hero)
Building Cars, People First

PEUGEOT
Motion & Emotion

PORSCHE
There is no subsitute

PROTON (local hero)
Committed to be better
It’s in the Drive

RENAULT
Drive the Change
Passion for Life

SMART
Open your mind

SUBARU
Think. Feel. Drive.
Confidence in Motion

TESLA
Uncompromised Electric Vehicles

TOYOTA
Moving Forward
Let’s go places
All About the Drive

VOLKSWAGEN
Das Auto

Volvo
Volvo. For life.

What do you guys think? It was crazy looking for all the slogans as many have ad campaign slogans / punchlines. Certainly hope all is in place. Do correct me if I got something wrong here. Hope you enjoyed what your brand thinks of themselves and how they want you to feel about them.

Happy motoring.