12 habits to writing awesome content

Inspiration alone is not enough.

It’s all about the habit of writing. That’s the key to producing useful, great and engaging content for the people out there. Here’s an infographic based on Ann Handley, MarketingProfs Chief Content Officer.

Click to enlarge

12-habits-to-writing-great-content

Source: AnnHandley.com & Visual.ly.

Writing great content is not a skill—it’s a habit.

Art of Selling

The sales pitch by the greats

From the Masters of Persuasion and Wordsmith Warriors.

art-of-sales-letter_518206f15a424_w1500

  • David Ogilvy
  • Leo Burnett
  • Robert Collier
  • Claude Hopkins
  • Joe Sugarman
  • Dan Kennedy

 

Original article: http://visual.ly/

 

Emotional reaction of colors

We so often talk about color in design, and how it reflects a brand. Here’s a little more detail on the emotional creation of colors that people react to. It’s all about branding your company and associate them with colors because when that color is recognize instantly without even looking at the name, that’s perfect branding. Don’t believe? Ask Coca-cola. Or even Yahoo!.

color-meanings-in-design-infographic

Read more here:
True Colors
Colors in Logo

 

Colors are branding without saying a word.

 

The Copywriters

Are you a copywriter? Or should I say a Creative Writer? No matter what you are called, you love to write.  And your job is to get people to read what you write. That is your objective. So, what kinda person are you, Copywriter? Do you know that Copywriters will someday be a successful screenwriters someday? And most copywriters these days are female?

Check out the Infographic below and compare yourself. Does your idea come from the below? Have a good laugh and if there are any Copywriters out there reading this post, please feel free to comment and share your thoughts about the Infographic. Would love to hear from you. Enjoy!

infographiccopywriters_4f20691ac1b0d_w587

David Ogilvy was a Copywriter originally. I’m an aspiring Copywriter now  🙂

The Report Card: Social Media in 2012

The 2012 Report Card is out. And what can we learn (or gain) from this? Social Media silently overtook most of our lives. Instead of reading the morning papers, you get news being fling in your face (whether you like it or not). In a way, we are getting smarter (and more aware) as no matter what sort of news are being thrown at us, we still tend to read at least the headline. Now that’s a good start to increasing your General Knowledge.

So, the big 5 of Social Media is on the shelves again. It has been a topsy-turvy 2012 for these 5 giants, Facebook’s IPO, Twitter overtaking Facebook, Pinterest appears out of nowhere and not forgetting Instagram’s TOS issue. They all had it good (and bad).

To be honest, I have all 5 of the major players. But what role does it play in my life? Personally, every country uses Social Media differently. Many Asians prefer Facebook over Twitter but many Westerners think vice versa. So, I’ll let you in on my own version of the Top 5.

Facebook
Mainly use it to spy around. Sometimes it make me feel like a stalker. I rarely use FB. Not a big fan but it certainly brought people together. Would you believe that I’m connected to my Primary School mate thanks to FB? Now that is what I call recognition.

Twitter
Love Twitter. Love sharing. Love information. The best place to obtain information (and knowledge). It’s so simple to use. And blardy straightforward. Kudos to that.

Pinterest
The Silent Killer. Popped out of nowhere and became instant Social Media giant. Hands down the best website layout. Clean and simple. Best way to share your instinct-based fingers and brain.

Google+
Still learning. Not too fond of it. It was easy to own a page as majority of us have an Gmail account. But very similar fashion to Facebook. Just a couple of unique improvements.

LinkedIn
Best way to link with professionals (if you are shy). Pure business-minded, this is where you show off to the world what you are good at, and who you know (sometimes). Many users can gain the advantage of LinkedIn, especially HR and Sales.

Which Social Networking sites appeal to you? Share with us your unique thinking. Lets have fun. Your opinions do matter.

social_media_2012_report_cards

Infographic courtesy of www.uprinting.com

Design Psychology – Business Cards

Just started your business? Well, this post is just for you.

How to design your business card with psychology in mind. Every position matters. Every type face matters. Every color matters. Now that you know, lets get started.

1. Typography & Font Choice.
Type faces are critical. Use either Serif OR Sans Serif. Never use two font types of the same family. Eg. Arial + Verdana (Sans Serif) OR Times + Garamond (Serif)

This is Serif. It means Accents, those little lines jutting out of the font edges.
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This is Sans Serif. It means Without Accents.
2099

Your choice of fonts must be merry with your culture of work. Fancy fonts often relate to the lighter note, the more fun-kind of business, i.e. Cupcake Shop, Events, Clown Agency… Elegant and straightforward fonts often show the serious note, i.e. MNCs, O&G, Advertising… Choose wisely as first impression really counts.

2. Text Spacing
Do NOT cramp your words. SPACE is glorious. Make room for your viewers to read. Line spacing, line height, etc… must be done nicely. Remember, nobody reads anything that are too cramped or tied closely. Never lose their first impression. If they can’t understand your text in 3 seconds, chances are that your business card design is a failure.

3. White Space / Base Color Space
Let your positioning of text and graphics do their business. Logos are often place alone. Then comes to the contact details. The more white space you have, the easier the reader acknowledges your business card. Remember, space = power. If budget allows, do a back and front print. If you are a dot com company, place your website at the back of the card – alone. This allows readers to concentrate on your business nature. Any information left alone on one side immediately reflects the nature of business.

4. Color
Every color reflects on the mood. Red attracts the most attention (ask Coke) and Black (ask magicians) often conveys a mysterious manner. This will relate back to the logo of your company. Mix and match the colors appropriately and ensure reading is as easy as 1-2-3. Try to single out fluorescent colors as it makes reading very difficult, especially on lighter backgrounds.

5. Positioning
Consider this, when presenting your name card to a potential customer, you would normally hand it with two hands. Look where your thumb is placed. Is it hiding your logo? Try this, place the logo slightly away from the thumb. This will indirectly point your customer’s vision to the logo (this is the focal point).  From here, the eyes will start to follow an invisible guide through your name, position and so forth.

Below is an Infographic on the Design Psychology. Check it out. And good luck!

ThePsychologyofBusinessCards

This post was an inspiration from www.marketingprofs.com