Lego inspires the fairer sex

Inspire imagination and keep building.


Together with Union Made Creative, Lego celebrates the independence of the fairer sex and a mother and daughter finds inspiration within each other.

Not only does Lego recognise girls as their target audience, it certainly flatters the parents, suggesting that Lego is the smart choice for creative kids.

The Spot

The Copy
I don’t always want you to help me. Do you know why?
I want to figure it out on my own.
Even when it doesn’t turn out the way I want. I know it’s not wrong.
Because you taught me how to think. And how to dream.
I’m about to make something that I know will make you proud.


An inspiring crystal clear message.


The Hobbit in 72 seconds

33,000ish seconds shorter than Peter Jackson’s version.


SPOILER ALERT! If you have read the book, or just don’t care about the ending, carry on.

We know JRR Tolkien and his extreme imagination of the other world will take you through 6 hours of film time. So, Brotherhood Workshop has done all of us a favour by simplifying the story to just a minute and 12 seconds.

This is brilliant! Amazing animation. Oh, it’s done by using LEGO. Enjoy!


Directed and Animated by Kevin Ulrich
Titles by Rick Cortez
Visual Effects by Christopher Ulrich
Compositing by Kevin Ulrich
Music by Hannah Parrott
Featuring Piotr Michael as Gandalf


What’s this… a ring.


Assembling in 2014

The LEGO® Movie comes to live!


First-ever, full-length adventure opens in theatres Feb 7, 2014. Relive your childhood madness of bricks and more bricks as directors Phil Lord & Christopher Miller teams up in creating this 3D animated story.

The film tells the story of Emmet, an ordinary, rules-following, perfectly average LEGO mini-figure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously under-prepared.

More info here:

Official Trailer


The original yellow men are back!