3 amazing films we are competing against

Finalist again for Adfest.


While last year’s win in the Radio Lotus put us – Lucideas Creative – on the advertising map, this year’s competition would be a tougher one. New Straits Times‘ “Viral Outbreak” won the award under “Best of Travel, Entertainment and Communication Media”.

This year, we are the finalist for Film Lotus, under “Best of Communication Media & Publications”. In fact, we have two entries, “Cloud of Confusion” and “Caught Up In The Fire”.

The competition consists of “Life is not a marathon” by Recruit Points (2014 Bronze Lion winner), “I am Mumbai” by Mumbai Mirror and “Blind taste” by Thairath TV. These videos are brilliant in their own way, from film production right up to the idea-storming sessions.


Check out the competition, and let us know who are your possible winners. 😉

“Cloud of Confusion” by New Straits Times, Malaysia


“Caught up in the fire” by New Straits Times, Malaysia


“Life is not a marathon” by Recruit Points, Japan


“Blind taste” by Thairath TV, Thailand


“I am Mumbai” by Mumbai Mirror, India


It’s heating up alright



When a minute of silence is virtue

McCann Malaysia’s brilliant effective action.


The Malaysian government declared August 22 as the National Day of Mourning for the victims of the MH370 and MH17 tragedies. In an effort to pay our respects, McCann Malaysia created a mobile website and invited Malaysians and the rest of the world to disconnect from the Internet to observe this day of mourning starting at 10:45am.

Participants simply need to go to the website – www.minuteofsilence.com.my – and activate airplane mode on their mobile device to start their minute. This simple execution and action got global coverage as the awareness spread like wildfire.


Kudos McCann, well done.


Art-inspired Deepavali celebration

Local telco DiGi sees unity in art.


DiGi Telecommunications, part of Telenor Group celebrates Deepavali with an interactive YouTube video that allows YouTubers to remix their own video.

Four different videos form the art of a kolam, crafted using techniques of spray painting (graffiti), fruits & vegetables, flowers and the traditional coloured rice. Four people of different ethnicity represents one technique, depicting “little differences that bring people together”.

What say you?


Art! Inspiration! And a friendship we share as Malaysians.


So free ah?

Local Malaysian telco U Mobile’s latest spot.


U Mobile came to life in 2007 and is one of the youngest competitor in the telecommunication industry in Malaysia. Being young also makes them target the younger generation of mobile users – the savvy and social Gen-Ys and Gen-Zs.

And their latest ad spot is very much young and Malaysian. Titled “So free ah?“, which loosely translates to “Are you that free?” or “Don’t you have anything to do?“, the spot shows how these millenials are so absorbed in the social world because of their FREE CALLS & INTERNET offerings.

Quirky, well-acted and direct, this spot could relate to the locals in an instant, especially with the title being a Malaysian slang.

What do you think of this local spot?




The Love Formula by Dr Az Mara

He’s the man with the perfect formula for love.

cornetto dr az mara

Cornetto introduces its latest flavour – Red Velvet – by unveiling a fictional character, Dr. Az Mara. The name is derived from the Malay word ‘Asmara’, which means a romantic and passionate person.

Leading up to the launch of the new flavour, Dr. Az Mara was featured in a couple of videos that include a teaser, a TV spot and also online videos.

The idea relates the Red Velvet cake as a girl’s best friend. It’s like the ‘key’ to their heart (& love). So we have Dr Az Mara – the professor – to figure out the perfect formula to a girl’s heart. Nicely done, with good filming and post. Love the sound design. Fantastic acting. And most of all, it hits the target market on the spot.

Quirky, cheeky, funny. Great work! Enjoy the videos and let us know your thoughts.

It also has a Facebook App that explains in brief about the latest product and a short story to go with it. And yes, it’s all about love. Click here.

Facebook App Excerpt
Love conquers all. Without love, life is not complete. And to arouse the taste of love, the sweetness of the ice cream and the delicious cake were harmonised to create the Cornetto Red Velvet for everyone’s enjoyment.

Teaser – 15s

TV Spot – 30s

Online Version – 60s

Online – Experiment #55

Online – Experiment #205


Taste the perfect formula of love.


Maybank: Humanising Banking

Maybank receives their best ever birthday gift.


Malaysia’s best local bank, Maybank, celebrated their 54th birthday on the 12th of September in true heartwarming fashion. They reached out to their customers across Malaysia and delivered surprises to them. As compelling as it is, they reached out to the most needy, giving them surprises for their undying commitment towards their family.

And what they got in return was their best ever birthday present – the smiles, the happiness, the joy – from their very own customers.

Watch the joy and tell us your views on the video.




Local ad that works

Came across these tweets about our governing party’s election recently. An online news portal publishing something untrue – speculations. It was further made concrete when the accused party decided to accept their apology and cease a libel suit.

Anyway, this is not a blog about politics. It’s about advertising and creativity – duh!

And my point here is that I came across an ad that worked! And proved a point at the same time. Not bad at all…


First they speculate,


Then they get away with it.


That’s why they said…


Malaysian advertising is given a new life.


Say It With Chocolate

Cadbury’s hand made joy.


A pretty cool idea where people get to speak through chocolate. The press finally did not go to waste as it was used as the main tool in delivering the message. Clever from the guys at Ogilvy Action, Malaysia. The spot itself is a brilliant piece of work. Great feeling and the ambient simply blended into the video seamlessly. Great stuff!


The Spot

The Copy

Words. We used to put thought into them. These days, they hardly mean a thing. So what if we have something truly special to say?

(Say it with chocolate)

An old press with movable type re-purposed to print on chocolate bars. Leaving the wrapper untouched.

People wrote personal messages to be printed on demand. In-store and pop-up stores. And read only by a special one.

Hand made joy.


The Credits

Director / D.O.P : Julian Oh
Assistant : Mei-Fern Chong
Editor : Jarrod Reginald
Sound : Huma-huma
Post Production : SEQ Productions


Another brilliant work from Malaysia.


Nando’s Mile High Club

Nando’s Malaysia [www.nandos.com.my] has been firing on all cylinders when it comes to quirky ads and current news. Helm by agency Creative Juice [www.creativejuicesil.com], Nando’s has been catching attention nationwide thanks to its cheeky, quirky and funny ads. Best of all, it relates to current news. And because these current news are so hip, the word spreads faster than fire on fuel.

Here are some great ads by their greatness – Nando’s.


On the General Elections (GE13)
Translation: Promise Peri-peried.


Translation: People first, Peri-peri served.


Translation: One race, One country, One Peri-peri


On the hot debate between two ladies that went viral (Google this: listen listen listen listen)


On the KFC punching case in Malaysia


On the ongoing Facebook war between F&B outlets and customers


On the arrival of Russel Peters’ first gig in Malaysia


On the issue of Lady Gaga’s ‘Meat’ dress


On the crying of Cristiano Ronaldo during the Euro 2012 Semis.


On a newly renovated outlet in Penang.


On the apologetic Tweet from National shuttler Lee Chong Wei after losing the Gold medal at the Olympics.


On the time of Ramadan.


Cheeky Billboards
These billboards are found proximity to red light zones in KL. ‘Ayam’ is Malay. ‘Kai’ is Cantonese. ‘Kai’ also means ‘hookers/prostitutes’ in Cantonese. Get the meaning?

Jalan-jalan Cari Makan is a popular local TV show that showcases great food around Malaysia. It is translated to as “Walking around finding chickens”.


Same billboard but an older visual. Literally translated to “Many chickens here”. Read the subhead? Now you know what they are talking about.


The Nando’s Revolution in Malaysia.


Love it all? Share it! Comments are most welcomed.


Peri-peri you life!


Maybank – Malaysian Rube Goldberg

Our local hero turns to the Rube Goldberg machine to showcase their extensive banking services and fantastic track record.

maybankMaybank [www.maybank.com] is Malaysia’s regional financial services leader, serving over 22 million customers with an international network of 2,200 branches and offices in 20 different countries. They have recently adopted a new tagline, “Humanising Financial Services Across Asia” and I believe this latest TV spot is developed to establish their new tagline in the minds of the public.

5 crystal balls roll out to begin the effect as it goes through its path of twisters like a roller coaster. At one point, the map of Asia is pictured to acknowledge the bank’s stronghold in the region. The peak here is when the crystal balls roll down to create a single path for one crystal to roll where I personally think is the combination of hard work and customer-centric services that will create the path to one glorious brand – Maybank.

At the end, we will find out what the 5 crystal balls mean, which is Corporate Banking, Transaction Banking, Global Markets, Asset Management & Investment Banking.

Not too shabby for a local production. The idea was great. The production was fantastic. Not the longest Goldberg machine but an awesome stepping stone for a local production.

The Spot:


Because you can’t be in two places at the same time, our global network can connect you to opportunities all across Asia. And because we work with the region’s most dynamic industries, we can show you opportunities that you didn’t even know where there.

This is Maybank Global Banking.

Maybank, Humanizing Financial Services Across Asia.


Watch these Goldberg machines too:
Red Bull Kluge
Panera Bread


Great work Malaysians