Logos today as we see are simple, clean and straightforward. The symbol of a brand – that we call a logo now – is as important as its colors. It is critical to evolve with the technology and trends of the future to stay in touch with the customers / consumers.
Here are some examples of iconic brands that have changed or evolved their logos from their very humble beginnings to today’s success.
Read this too:
Colors in Logo
25 logos and what it stands for
Evolve for the better
Colors arguably depict emotions the best. Period.
RED attracts, warns people.
BLUE calms people.
BLACK is always a mystery.
Since you look a little lost, fret not, we have the solution for you. Try this out:
Look at the chart below and say the COLOR, NOT the WORD.
It simply proves how our brain uses each side of the brain for different action: your right side of the brain wants you to say the color, but the left side insists on reading the word.
Dumbfounded? No worries, we all learn new stuff here. Back to the real point of this post. Colors are everywhere. We choose colors depending on our mood. Colors tell us stories.
So, how do you choose a color for your brand? Your brand new company. Or even a rebranding. Which one color out of a million (or maybe hundreds) will suit your company’s objective and philosophy. We know Coca-Cola is red; red attracts the eye in an instant. We know Dell is blue; blue symbolizes stability. We know Nickelodeon is orange; orange is refreshing.
Every color means something to the human mind. Therefore, have a good read and learn about how we humans depict colors in our very big brain that we use so little.
Read this: Colors in Logo
Colors in Logo.
Great infographic on what colors mean for a company. Here you go. The most trusted brands and their colors of choice.
What do you think? Does the colors truly represent the brands? Personally I feel it is 99% true. Just that maybe BP shouldn’t be on that list. Lol.