World’s Largest Interactive Signpost

Smack in the heart of London.

A tribute to the once mighty brand – Nokia. Two years ago, Nokia leverage on the craze for GPS products and had this awesome idea of a signpost that interacts with the public — and ensured that everyone in London could see it.

And that’s how the world’s biggest interactive signpost was erected in the heart of London. An interactive GPS arrow that put the fun back into the plain & ordinary GPS device. Public could text in locations of their interest and the arrow would interactively point to the direction, with distance shown.

For brand owners and marketers, they would use this to promote their services and products. Who wouldn’t when it is the size of two London double-deckers. It gave GPS navigation a new life. And it certainly placed Nokia back on the mobile industry.

 

Microsoft Mobile, what’s next?

 

Mondays can be great at Starbucks

In an effort to lift the people’s spirit on Mondays, Starbucks in the UK developed a TVC that may help the people cure what we all know as Monday Blues. Only on Mondays, Tall Lattes are only priced at GBP 1.50, before 11am of course. Lets dissect the video.

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TVC begins with a sleeping to-go cup under the sheets (of a Starbucks napkin). Animation begins where viewers get to learn a little about history.

  • First man – Neil Armstrong – walked on the moon on a Monday | 1969
  • First comic book superhero – Superman – appeared on on a Monday | 1938
  • First bong was heard throughout London at the Big Ben on a Monday |1859
  • First public elevator was installed in New York City on a Monday | 1857
  • First cinema in the UK was introduced on a Monday | 1896
  • First weekly weather forecast in the UK was produced on a Monday | 1878
  • First show of Shakespeare’s Macbeth in the UK was on a Monday | 1860
  • Introduction of Space Invaders to the UK was on a Monday | ??
  • Half a million babies are born throughout the world on a Monday

The entire animation is based on things from Starbucks, like the stirrer, cups, beans, sleeves, napkins, etc. Pretty sleek I say as they maintained their identity throughout the TVC, not forgetting the fantastic animation. Since it is produced for UK residents, the mixture of American history, British history and General history is brilliant. Starbucks is an American brand, have stores in the UK and is a world dominant brand. Hah! Awesome!

Here’s the TVC for your viewing pleasure. Enjoy! And don’t forget that Latte coming Monday!

Mondays can be great!

Top 5 New Year’s Eve 2013 Fireworks

To keep the New Year spirit going, I have compiled my Top 5 NYE Fireworks from around the globe. I love fireworks. It makes me happy. 🙂

5 Dubai, United Arab Emirates

Battle of the towers. Dubai definitely has a strong overall show but the tower was lacking the fire. Could barely see the structure. In some scenes, the tower even looked invisible. Pretty cool in a way.

4 Singapore

Strong showing as usual. Very mellow kinda feel but it looks very subtle and gorgeous.

3 Taipei, Taiwan

Winner of Battle of the Towers. Great display. Maintained the shape of the tower adding more ‘wow’ effect to it. Literally blazing, certainly made me got WOAH!

2 Sydney, Australia

One of the first few countries to welcome 2013 really set the benchmark for the year’s fireworks. It was amazing. Choreographed by Kylie Minogue herself, everything was almost inch perfect. Sydney did it again. Never seems to fail their revelers.

1 London, UK

Hands down winners. Just when I thought picking the best fireworks display was gonna be easy, London came banging on the door. The show was marvelous. The use of the London Eye was ingenius. Kudos to Team London and thank you for an amazing show. How would 2013 begin without you guys. Cheers!

Credit mention: Pyongyang, North Korea

apparently it is the country’s very first fireworks display on NYE. Question is, how did the video came about? Just when you thought the communist country banned the Internet, they still want. The world to notice them. Great work and you guys deserve a pat on the back. Nice one!

Hope you guys enjoyed my Top 5 New Year’s Eve Fireworks of 2013. Think your country had a better one, comment and post the video up. Honestly, there are way too many videos out there. Madness!

Fireworks make me happy. 🙂