What happens if your Smart goes off-road?

Bring your off-road skills to the city.

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With a Smart, you do not go off-road in the jungles or the desert. But you do it in the city jungle. Check out this Smart ad from Germany. You probably wonder why did Smart even produced this spot. But one thing in an automobile ad is to have every angle of the car covered, in addition to some technical details of the car. Enjoy.

You may not notice:

  • That the Smart is a rear wheel drive
  • That the Smart doesn’t topple over because of amazing centre of gravity
  • That the Smart has cool wipers
  • That the Smart hit the Merc and doesn’t give a shit
  • That the Smart can be slotted in the smallest of space
  • That the Smart is a city off-roader, pavements mean nothing

And most importantly…

  • That the Smart got balls!

 

Got Smart, Got Balls.

 

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Mercedes-Benz | Left Brain, Right Brain

An absolute out-of-the-box design concept by the peeps from Shalmor Avnon Amichay/Y&R Interactive [www.yr.co.il] from Tel Aviv, Israel. Totally dispatches Mercedes-Benz from the norm of displaying their best automotive model, and to tell the story of how their cars are made, designed and marketed.

The copy reads:

Left Brain
I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.

Right Brain
I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.

The copy is strong. Extremely. It tells a story. A story that makes you feel safe and secure. It speaks to the heart. Captivates you. Buy a Mercedes-Benz. They know who they are and who you are.

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A gorgeous story telling execution.

 

Top Automobile Slogans/Taglines

*Updated  (12th May 2017)
It just struck me that many of us drive the cars, but don’t know their slogans. Well, IMHO, many doesn’t care as long as the brand’s badge is still plastered at the front of the grille. I guess as Ad people, we look into the finer details and attention to a certain brand. Anyway, just for general knowledge, I have listed down a bunch of Top Automobiles and their corporate slogans / taglines.

image courtesy of http://www.thetorquereport.com

ASTON MARTIN
Power, beauty and soul

AUDI
Vorsprung durch Technik

ALFA ROMEO
Power for your control

BMW
The Ultimate Driving Machines
Sheer Driving Pleasure

BUICK
The new class of world class

CADILLAC
The new standard for the world

CHEVROLET
Excellence for Everyone
Find New Roads

CITROEN
Creative Technologie

FERRARI
We are the competition

FIAT
Driven by passion

FORD
Go Further

HONDA
The Power of Dreams

HUMMER
Like nothing else

HYUNDAI
New thinking, New possibilities

JAGUAR
Grace, space, pace
The Art of Performance

KIA
The Power to Surprise

KOENIGSEGG
Spirit of Performance

LAMBORGHINI
Follow your ears

LAND ROVER
The best 4×4 by far
Above & Beyond

LOTUS
For the few who know the difference

MASERATI
Excellence through passion

MAYBACH
Excellence defined
Icons of Luxury

MAZDA
Zoom-Zoom

MERCEDES-BENZ
The Best or Nothing

MINI
It’s a MINI adventure

MITSUBISHI MOTORS
Drive@earth

NISSAN
Shift_
Innovation That Excites

PERODUA (local hero)
Building Cars, People First

PEUGEOT
Motion & Emotion

PORSCHE
There is no subsitute

PROTON (local hero)
Committed to be better
It’s in the Drive

RENAULT
Drive the Change
Passion for Life

SMART
Open your mind

SUBARU
Think. Feel. Drive.
Confidence in Motion

TESLA
Uncompromised Electric Vehicles

TOYOTA
Moving Forward
Let’s go places
All About the Drive

VOLKSWAGEN
Das Auto

Volvo
Volvo. For life.

What do you guys think? It was crazy looking for all the slogans as many have ad campaign slogans / punchlines. Certainly hope all is in place. Do correct me if I got something wrong here. Hope you enjoyed what your brand thinks of themselves and how they want you to feel about them.

Happy motoring.