Making the invisible, visible

UNICEF Bulgaria sheds some light over a dark issue.


A creative billboard that exposes the perpetrator. Children who are victims of domestic violence often wait in fear the time their parents come home in the evening.

In the billboard, an image of a child sitting at a corner can be seen throughout the day. As night approaches, when the lights turn on, a blurred silhouette appears creating a shadow of the perpetrator. It literally throws a light on this major problem.


Visually strong and impactful idea.



(Unintentionally) Shot Their Own Foot

JCPenney snowballs faster than expected.


The retailer lost tonnes of money last year. Was dimmed to dissolve by end 2013. And now, being tied to Hitler. On a clear blue day in California, JCPenney’s latest kettle promotion was catching (the wrong) attention.

As it stood harmlessly, the first glance at the billboard will send terror through the people’s heads. The kettle stood high, and looks like Adolf Hitler. Hitler? That sent alarm bells in the Social world. This was an instant viral fascination. JCPenney’s Twitter was flooded with comments from people from Mashable, The Telegraph and Huffington Post.


Who should apologize – JCPenney or Michael Graves (kettle designer)? To be honest, the photographer could have done a better shot with the angles. To answer the question, JCPenney stood up and apologize to the world. A great reply mind you. Through Twitter of course. In fact, who else would the people target most anyway – JCPenney.


Wounded but still standing – JCPenney


Naked Waitresses Flirt With You

Read between the lines.

This is a cool outdoor ad by O’Donovan’s Irish Pub [] with the aid of agency Hunt Adkins [] in Minneapolis, Minnesota. They let you read what you wanna read but tells a true story between the lines. Cheeky copy, we like!

The Copy
The naked truth about our waitresses is that they only flirt with you to get a better tip.

The Ad


Open 365 days a year, 3pm ’til 2am


The Way Automobile Ads Should Read

This is Chevy.

A series of billboard ads were put up in Detroit, Michigan by General Motors for their brand – Chevrolet [] or nicknamed Chevy. These brilliant ads are simply excellent. Brand identity is uniform, cars look awesomely sleek and the copy is astounding. One look at the ad and you will be drooling for more, and that’s brand stickiness. The mix of intelligence and humor engages its target audience in every way, proud to own one and bragging rights.

It takes only seconds to get one’s attention. And in this case, the car grabs the attention, the copy follow suit and ultimately, people start talking about it. This is what advertising is. Enjoy the ads.


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My personal fave would be “When heads did the spinning and rims stood still”. What’s yours? Share with us.


Chevy got balls!


24/7 Accurate Weather

Does this billboard show 100% accuracy of the weather?


MetService [], a weather site in New Zealand, recently put up this empty billboard frame in Auckland. This gimmick is pretty clever as it puts their objective right out there, as clear as the weather. Real-time weather reports is what they are experts in, and with this empty billboard frame, it certainly proves that. The frame itself is branded through a web browser (notable Apple’s Safari), where the website is clearly stated on the URL space and a search bar that reads ‘real-time weather reports’.

3weathersmetserviceIdea was generated by ad agency Young & Rubicam [] and they even made a case study video to get their idea across the nation.

Well, if the weather is what you are looking for, just open the curtains and have a look yourself. Doesn’t take a billboard to tell you. But I assume that the main purpose of this billboard is to promote their website and increase their SEO optimization. Nonetheless, great effort. It sure took many eyes of the road.

What d’ya think? Let us know.




Cloudy with a dash for drizzle



Nando’s Mile High Club

Nando’s Malaysia [] has been firing on all cylinders when it comes to quirky ads and current news. Helm by agency Creative Juice [], Nando’s has been catching attention nationwide thanks to its cheeky, quirky and funny ads. Best of all, it relates to current news. And because these current news are so hip, the word spreads faster than fire on fuel.

Here are some great ads by their greatness – Nando’s.


On the General Elections (GE13)
Translation: Promise Peri-peried.


Translation: People first, Peri-peri served.


Translation: One race, One country, One Peri-peri


On the hot debate between two ladies that went viral (Google this: listen listen listen listen)


On the KFC punching case in Malaysia


On the ongoing Facebook war between F&B outlets and customers


On the arrival of Russel Peters’ first gig in Malaysia


On the issue of Lady Gaga’s ‘Meat’ dress


On the crying of Cristiano Ronaldo during the Euro 2012 Semis.


On a newly renovated outlet in Penang.


On the apologetic Tweet from National shuttler Lee Chong Wei after losing the Gold medal at the Olympics.


On the time of Ramadan.


Cheeky Billboards
These billboards are found proximity to red light zones in KL. ‘Ayam’ is Malay. ‘Kai’ is Cantonese. ‘Kai’ also means ‘hookers/prostitutes’ in Cantonese. Get the meaning?

Jalan-jalan Cari Makan is a popular local TV show that showcases great food around Malaysia. It is translated to as “Walking around finding chickens”.


Same billboard but an older visual. Literally translated to “Many chickens here”. Read the subhead? Now you know what they are talking about.


The Nando’s Revolution in Malaysia.


Love it all? Share it! Comments are most welcomed.


Peri-peri you life!


Revenge of the Wife

Mastercard‘s ‘Priceless’ campaign still champs it all. Till this day, many are still incorporating (or ripping) the ‘Priceless’ tagline in their artworks.

In a town called Greensboro, North Carolina, a wife decided to expose her spouses “extra-curricular” activities for the whole world town to witness. Kudos to Nikon for the free ad exposure. Kudos to Jennifer for money well spent.



Men, when would you ever learn?


Top 10 Billboard Ads


Best Use of Spotlight. Smart and creative.


Best Innovative Board. Not too sure who the client is but certainly tells you that back seat passengers too must wear safety belts. Or get slingshot out of your seat!


Best Use of Natural Sunlight. Just to let you know that anytime is a good time for McDonald’s.


Best 3D Visualization. Mini again proves that their little cars are packed with serious oomph!


Best Add-On. Play big. Nothing gets bigger than a billboard. Boards up!


Best Construction. The Dark Knight is here everybody!


Best Communication. Nothing is as simple as boxing up a billboard with your brand’s identity.


Best Message. Nothing beats a visual that makes you piss in your pants. Give ’em room, it’s the law!



Best ‘Live’ Board. Getting someone to pretend like they are working almost 20 feet in the air is unusual. But it delivers the message, and objective.


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Best Creative Idea. Donatos Pizza is so good, it makes the neighbor take a slice. Worth mentioning that the entire billboard space is bought by Donatos. They just created a fictional character and brand to tell their story.


Other creative OOH billboards:
Local Hero – Nike Football
Local Telcos – Billboard Wars
German Vacuum Cleaner – Miele


From Nothing to Something

There is nothing a brand would complain about when someone comes up with an idea out of nothing. Miele [], a German manufacturer of high-end home appliances with the cleverness of  Mayer/McCann Erickson [] created something our of nothing.



A tunnel somewhere in Slovakia was digitally enhanced where a billboard was placed on it. What? The design of the tunnel fits the product that they were selling – the Miele S8 vacuum cleaner – promoting the “Monster Suction” ideology. Vehicles looked like they were getting suck into the tunnel as the digital enhancement was simply fantastic.



The best part of this OOH billboard is that it was built from ZERO-COST! To top it with the sweetest cherry, the video went VIRAL! Now, there is nothing a brand would complain about but just to applaud this brilliant work of a genius. Questions were raised if the billboard was real and if this actually existed. And that was enough to send the video viral.

So, what makes something go viral? I’d personally one word; CURIOSITY. As curious people set their sights to seek answers, they would share what is in their mind. As they pass along through the channels of social media, momentum gains and virality is born. What are your thoughts? Share with us.


Other great OOH: Nike Malaysia, Telco Talks & Auto Wars


Out-Of-Home, Out-Of-This-World Advertising

Came across this OOH advertising quite some time back and it surely struck me – awesome! Again, Nike has something up their sleeves and this OOH certainly is by far very creative, and innovative of course.

Lets dissect.

Location: 1Utama Shopping Mall, Bandar Utama

Duration: Mid-2012, coupla months

Brand: Nike

Product: Mercurial Vapor VIII

Punchline: Kepantasan Luar Biasa (Extraordinary Speed)

(My) Concept: Its so fast, it burns through

(My) Idea: Burn, let it burn! Heck, rip it off!



Personally, it looks awesome. And outrageous. Letting your product rip through the billboard is creative. Exposing the structure at the back just adds up to the points. Am amazed, speechless.