An unexpected turn for these home-seekers

Clever way to bring light upon poverty.


Grey Canada together with Salvation Army Canada recently collaborated to shed some light on poverty, even with a roof over their heads.

What seems like a regular house from the outside, immediately turned grim as house-seekers entered the home. Mind-boggling messages were laid throughout the house as they toured it.

This clever campaign even has a 360 virtual tour of the house as it goes the distance to create awareness about the almost 300,000 Canadians living under the poverty line.



Poverty isn’t always easy to see.


If children could choose their parents

A PSA targeted at parents who abuse alcohol.


Fragile Childhood, a Finland-based children’s charity association and ad agency Havas Worldwide Helsinki is back to instill further awareness toward drunken parents and their habit of abusing alcohol.

The new PSA video lets you imagine the thought of allowing orphans to choose their parents, and not the other way around. The studio setting is amazingly built and the filming looks beautiful. Parents are seen in an aquarium-like space as the two children walk as if they were window shopping. As they admire parents that they wish they could have, they were brought away to their parents, in reality.

The plot tells more of the story of an orphan’s life rather than an alcohol-abuse story. Nonetheless, its visually perfect with a good twist.

Fragile Childhood said:

“It is still not widely understood how much harm drinking problems at home cause to children. For example, previous research has shown that every fourth Finnish child has suffered some harm because of parent’s alcohol usage. Research carried out among Finnish teenagers aged 12-18 years shows that children think their parents ought not to drink at home and that they are much nicer when sober.”

The Orphanage


Putting pieces together.


Heart-melting ‘Don’t Drink & Drive’ PSA

For dog lovers out there, please watch this.


Budweiser‘s latest PSA takes on the route of a man’s best friend, the tail-wagging, furry creature we call a dog. Dog lovers will certainly have watery eyes when watching it. If any of you remember the heart-wrenching movie Hachiko, you would probably know what I’m talking about here.

Indirectly, it could be placed as a sequel to the best Superbowl spot – ‘Puppy Love’ – another tear-jerker. And this is why the ‘man’s best friend’ wins more Lions than cutesy cats.

Get’em tissues and enjoy both heartwarming ads.


Puppy Love

Friends Are Waiting



The Brutal Honesty

If it isn’t happening here, doesn’t mean it’s not happening.


Arguably the most honest and powerful PSA to date. Independent organisation Save the Children and creative agency Don’t Panic produced one of the best PSAs we all have seen.

Instead of making the public feel sorry for the children in Syria, the duo made the public feel worry. With the idea of “what if it happens near you” executed in a manner that brought the treacherous state of Syria to the viewer’s backyard.

Structured using the one-second-a-day concept, a little girl’s life is turned from joy & happiness to fear & destruction over a year – from birthday to birthday.

Profoundly captivating, this video hopes to resonate with the global viewers and leave them with two words… “what if…”



A tribute to Syria; three years on.


How will you spend your last 10 years?

The average Canadian will spend their last ten years in sickness. Change your future now.

heart-and-stroke-foundationA community service ad by the Heart & Stroke Foundation [] in Canada shows a series of 3 ads simply by using two colors, now and the future. This campaign – Make Health Last [] – calls for Canadians to look into their health in order to live longer. As many of us tend to neglect our health, statistics show that most Canadians will live their last 10 years with sickness.

Love the concept of the ads as it shows our healthy, younger days blended with the future that we might face. Best of it, the usage of just two colors. Love it!




Make health last!


Top 10 Billboard Ads


Best Use of Spotlight. Smart and creative.


Best Innovative Board. Not too sure who the client is but certainly tells you that back seat passengers too must wear safety belts. Or get slingshot out of your seat!


Best Use of Natural Sunlight. Just to let you know that anytime is a good time for McDonald’s.


Best 3D Visualization. Mini again proves that their little cars are packed with serious oomph!


Best Add-On. Play big. Nothing gets bigger than a billboard. Boards up!


Best Construction. The Dark Knight is here everybody!


Best Communication. Nothing is as simple as boxing up a billboard with your brand’s identity.


Best Message. Nothing beats a visual that makes you piss in your pants. Give ’em room, it’s the law!



Best ‘Live’ Board. Getting someone to pretend like they are working almost 20 feet in the air is unusual. But it delivers the message, and objective.


billboard102 billboard101
Best Creative Idea. Donatos Pizza is so good, it makes the neighbor take a slice. Worth mentioning that the entire billboard space is bought by Donatos. They just created a fictional character and brand to tell their story.


Other creative OOH billboards:
Local Hero – Nike Football
Local Telcos – Billboard Wars
German Vacuum Cleaner – Miele


Drink and Get Driven

Zara [], a popular Tapas Bar in Chennai, India has joint forces with the Chennai Traffic Police to address the public about drink driving or DUI. Statistics showed that drunk driving has been the root cause of over 70% of road fatalities in India and this Community Service Announcement certainly knocks the alcohol out of their heads.

Indians are a God-fearing bunch. With over 330 million deities, they are arguably the most God-fearing country in the world. In the video, Yama, the God of Death has come to take the souls of those who drink and drive. The expressions on each person is priceless as they get a shock of their lives seeing Yama inside the car with them. Enjoyable video and God-smackingly creative. Kudos!

Chief Creative Officer: Prasoon Joshi
Regional Creative Director: Anil Ralph Thomas
Creative Director: Rathish P Subramaniam, Melvin Jacob
Art Director: Rathish P Subramaniam
Copywriter: Ketan Deshpande, Melvin Jacob, Anil Ralph Thomas
Illustrator: Sandeep Kottila
Client Servicing: Vijay Jacob, Rahul Jain

Yama: Radhakrishna

Produced & Directed by Shivakar Srinivasan
Camera: Deepak Menon
Music: Dheen Dhayal
Asst directors: Vivekanandan, Adarsh
Asst cameramen: Selva, Richard
Production manager: Vijay

Post production done at Postbox Studios, Chennai
Editor: Vinish Vinayan
CG: Rocky Frantz, Richard, Kumaresan


Remember, Yama is everywhere.