Emotional content that works

A look at a content strategy that works.

thai-life-insurance-thai-good-stories

Thai Life Insurance is known for its tearjerker video content since the introduction of its Thai Good Stories campaign. The latest is a content titled “Opportunity” where we see the protagonists telling her story of overcoming adversity. The first of the lot was the video titled “Unsung Hero” and “Street Concert” following suit in 2014. Then came “Garbage Man” and “Follow the Father” in 2015.

What works? Emotional,  aspirational and empowering content has always been the foundation of Thai Life Insurance’s video content and strengthened with the support of a campaign microsite, www.thaigoodstories.com.

Check out the videos below:

2016 – Opportunity

 

2015 – Garbage Man

 

2015 – Follow the Father

 

2014 – Unsung Hero

 

2014 – Street Concert

 

Tug the hearts of the people by inspiring and empowering them to be better.

 

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