National Geographic Channel Branding Campaign

National Geographic Channel takes you to places that you never thought you’d go.

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“You lean forward on your couch. Your breath catches in your chest. You aren’t just physically transplanted from your living room, you’re emotionally connected to the action – watching and living factual storytelling that pulls you into the frame and asks you to share in the emotional stakes with the people who live there. Desperation, excitement, frustration, exhilaration – our shows take you to places you’ve never been and aren’t likely to see any other way.”

This is NGC’s latest branding campaign – The Places We Take You – aimed to bring viewers to places they never thought of going. Together with BBDO New York they have created four  TV spots to light up the NGC brand; after 4 long years. Thrilling and captivating, the spots show the usual TV series as it happens. The twist here is that you will see odd people or should I say people that do not belong in the spot, like that suit in Alaska. These people are depicted as the TV viewers, watching and applauding as they watch the excitement unfold live in their faces. Awesome!

The places we take you aren’t just on the map. So true. Watch and enjoy!

 

The Anthem (Main Spot)

Wicked Tuna (Breakaway Spot)

Doomsday Preppers (Breakaway Spot)


Ultimate Survival Alaska (Breakaway Spot)

 

Step into amazing stories

 

Va Va Voom with Renault

2 spots + 1 idea = Clio experience

renault_clio

Renault surprises test drivers of their Clio with a single push of a button – Va Va Voom. Test drivers were directed to a spot by the salesman and when they stopped, they were asked to press the ultimate button – Va Va Voom. And they were in for a surprise, unforgettable experience. A surprise that will transform a mundane day into an exciting one. We have two videos here, one featuring a man and another a woman. Which of course states that the Clio is perfect for both sexes.

Idea:
Button pressed.
A romantic tune is being played, the two crossing pedestrians stopped and started kissing. The backdrop is seen wheeled-in. Violins playing and a baguette seller is hard selling his bread. The cream of the crop is when these bunch of scantily-clad of the opposite sex appears and started dancing and gyrating around the car.

Conclusion:
Personally, this ad is a combination of TNT’s ‘Push for Drama’ and Pepsi’s ‘Jeff Gordon Test Drive’. Your typical test drive session that surprised people. All in all it was a good effort. Best of all, it caters for both sexes and you get to experience Paris for that couple of seconds.

Spot:
Male driver

Female driver

Credits:
Media Agency: Manning Gottlieb OMD
Media Planners: Laura Quy, Lauren Fisher
Production Company: Scorch London
Video Distribution: Unruly

 

Happy looking drivers on a dull day

 

Disney buys Lucasfilm

for $4 billion!!

As the news report started rolling, Disney was busy spicing up their ads for the big jump – acquiring Lucasfilm, a project they have been in pursuit for over 1 year. As Darth Vader and troop storms into Disney, rest assured that Mickey, Buzz & Ironman are on hand to greet Luke’s father. Check out their spots below.

  • Darth Vader: What are you going to do next?

Checkout the troopers with Mickey Mouse hats!

 

  • Brainstorming with Darth Vader

Ewok pinata!

 

  • Inviting Yoda, Chewbacca & Darth Vader for Star Wars Weekends

Chewie hairdryer

 

Darth can be daft at times. LOL! Here’s a trooper on a day like today – Friday.

 

The latest part of the Star Wars saga, Star Wars Episode VII, is targeted for a 2015 release.

 

LG – So real, it’s scary

How about a little fear tickling. LG found one way to show people how crystal clear are their monitors and no better way than to “picture” realism. Tagged as ‘Advance Your Viewing Pleasure’, this TV spot sure made the people scared (almost s**tless). Pretty innovative idea. I mean, seriously, who wouldn’t freak out if the floor starts to tumble down. And heck, you are in a lift! Lol. Enjoy the ad below.

After watching this spot, it did remind me of one project that I thought of doing for our Annual Dinner. Just for the fun of it of course. I just wanted to televised it on a projection screen to show our staff how “awake” we are in the morning. A pretty similar setup as LG’s but minus the speakers. Just the camera and a printed sheet of paper on the floor. Imagine these guys coming into to the lift early in the morning.

Too bad it didn’t work out

This is the Bark Side

It is pretty clear that Volkswagen loves Star Wars. This is not the first (and only) TV spot they have that is related to Star Wars. For sure, this German automobile connoisseur knows how to penetrate the minds (and hearts) of the Americans. We all know Star Wars is a legendary movie in Hollywood. Okay, I’m gonna stop blabbering about it.

Back to the Spot. Saying it is creative is an understatement. This line of chorus-singing dogs is pretty innovative. All shapes and sizes and tones of chords. Even the AT-AT Imperial Walker made an appearance! Hah! This is so classic.

Enjoy! Together with the other 2 Spots.

 

The Force

 

The Dog Strikes Back

 

The Complete ‘Mac v PC’ Ads (Part 1)

One of my many favorite Ad Campaign ever launched is Apple’s ‘Get a Mac’ series of commercials. The ads feature John Hodgman and Justin Long as ‘PC’ and ‘Mac’ respectively, ranting about life and its mysteries. Enjoy the ads right here. Makes you fall head over heels with Mac again.

Part 1 (19 ads) began in 2006.

1. BETTER


2. iLIFE


3. NETWORK


4. RESTARTING


5. VIRUSES


6. WALL STREET JOURNAL


7. OUT OF  THE BOX


8. TOUCHE


9. WORK vs HOME


10. ACCIDENT


11. ANGEL/DEVIL


12. TRUST MAC


13. BETTER RESULTS


14. COUNSELOR


15. SELF PITY


16. GIFT EXCHANGE


17. MEANT FOR WORK


18. SALES PITCH


19. GOODWILL


 

Which is your favorite 2006 spot?