Stop Childhood Obesity

Fantastic ‘brand attack’ piece of work.

There is no better way to express the concern about child obesity than to attack the brand directly. Creative Vein [www.creative-vein.co.uk], a Manchester-based Design Agency came up with some interesting visuals that depict child obesity begins from the food that you eat. Yes, they are Haribo, Pringles & KFC. Simply by expanding their logos to be obese-looking people tells enough to the little ones. Parents on the other hand too can use these ads and say, “Do you wanna be like this?”. Well, pity the brand after all their hard work of making money (and kids fat), they will now have to re-direct their branding.

Come on, you know it’s bound to happen.

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Eat your vegetables kids!

 

Mondays can be great at Starbucks

In an effort to lift the people’s spirit on Mondays, Starbucks in the UK developed a TVC that may help the people cure what we all know as Monday Blues. Only on Mondays, Tall Lattes are only priced at GBP 1.50, before 11am of course. Lets dissect the video.

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TVC begins with a sleeping to-go cup under the sheets (of a Starbucks napkin). Animation begins where viewers get to learn a little about history.

  • First man – Neil Armstrong – walked on the moon on a Monday | 1969
  • First comic book superhero – Superman – appeared on on a Monday | 1938
  • First bong was heard throughout London at the Big Ben on a Monday |1859
  • First public elevator was installed in New York City on a Monday | 1857
  • First cinema in the UK was introduced on a Monday | 1896
  • First weekly weather forecast in the UK was produced on a Monday | 1878
  • First show of Shakespeare’s Macbeth in the UK was on a Monday | 1860
  • Introduction of Space Invaders to the UK was on a Monday | ??
  • Half a million babies are born throughout the world on a Monday

The entire animation is based on things from Starbucks, like the stirrer, cups, beans, sleeves, napkins, etc. Pretty sleek I say as they maintained their identity throughout the TVC, not forgetting the fantastic animation. Since it is produced for UK residents, the mixture of American history, British history and General history is brilliant. Starbucks is an American brand, have stores in the UK and is a world dominant brand. Hah! Awesome!

Here’s the TVC for your viewing pleasure. Enjoy! And don’t forget that Latte coming Monday!

Mondays can be great!

Top 5 New Year’s Eve 2013 Fireworks

To keep the New Year spirit going, I have compiled my Top 5 NYE Fireworks from around the globe. I love fireworks. It makes me happy. 🙂

5 Dubai, United Arab Emirates

Battle of the towers. Dubai definitely has a strong overall show but the tower was lacking the fire. Could barely see the structure. In some scenes, the tower even looked invisible. Pretty cool in a way.

4 Singapore

Strong showing as usual. Very mellow kinda feel but it looks very subtle and gorgeous.

3 Taipei, Taiwan

Winner of Battle of the Towers. Great display. Maintained the shape of the tower adding more ‘wow’ effect to it. Literally blazing, certainly made me got WOAH!

2 Sydney, Australia

One of the first few countries to welcome 2013 really set the benchmark for the year’s fireworks. It was amazing. Choreographed by Kylie Minogue herself, everything was almost inch perfect. Sydney did it again. Never seems to fail their revelers.

1 London, UK

Hands down winners. Just when I thought picking the best fireworks display was gonna be easy, London came banging on the door. The show was marvelous. The use of the London Eye was ingenius. Kudos to Team London and thank you for an amazing show. How would 2013 begin without you guys. Cheers!

Credit mention: Pyongyang, North Korea

apparently it is the country’s very first fireworks display on NYE. Question is, how did the video came about? Just when you thought the communist country banned the Internet, they still want. The world to notice them. Great work and you guys deserve a pat on the back. Nice one!

Hope you guys enjoyed my Top 5 New Year’s Eve Fireworks of 2013. Think your country had a better one, comment and post the video up. Honestly, there are way too many videos out there. Madness!

Fireworks make me happy. 🙂

Meet Wenlock…

… the 2012 Olympics Idol.

Weird as it may look, Wenlock isn’t about how pretty or good looking it can be, but what story lies behind this droplet of steel.

The Story

Happy belated birthday Wenlock (19 May)! Anyway, the name Wenlock originated from a small town in Shropshire. Yes as funny as it sounds (both the name and town name), the history goes down yonks ago, 1890 to be precise. The vision of Baron Pierre de Coubertin to establish the Olympic Games in a more modern manner (with flag bearers, officials, competitors, etc…) was inspired right at here Much Wenlock, Schropshire. The Olympic Games were introduced 2 years later for the very first time in Athens. 120 years later, the true hero of the modern Olympics resurrects – in the form of Wenlock.

Designed and brought to life by Iris (www.irisnation.com), a creative agency in London, Wenlock came along with a friend, Mandeville. Mandeville will represent the Paralympics and we will review it in our next post. After over 100 designers and artists submitted their entries for the mascot, the entire list was shrunk to just 3 ideas. It went public. And the people of UK decided that a character alone wouldn’t mean much, so they wanted a story. And a real great story was written.

Personally, a good story leaves the best impression behind, making the Games more memorable. Period.

The Design

At a glance, its really shiny. No doubt. But, what on earth is this? A bowling pin with limbs? One-eyed? Many of us would find the design peculiar for sure. The best thing is that every part of the mascot has a functionality. The mascots are droplets of steel from the stadium – the Olympic Stadium. Okay, we shall move on. From head to toe:

Headlight
Inspired by the famous London Cabs’ HIRE light. Really now??

Head crest
Adapted from the shape of the stadium’s roof and the podium, 1 2 3. No comments.

The Eye
A camera lens. Records Wenlock’s journey around the UK throughout the Olympics. Spy Cam.

2012 Logo
Simple and minimalist. Chump like.

Friendship bands
Ring colors of the Olympic Logo. Nice idea. The return of the friendship bands.

Coloration
Shimmering skin tone. Glowing head crest and shards. IMHO, it looks cold no matter which part glows.


Man, the beary version looks even weirder. 3d-Wenlock looks much, much better.

Find Wenlock on Facebook (#iamwenlock) and Twitter (@iamwenlock).

 

We will be reviewing Mandeville next! Stay tuned!