Of bizarre oddities…

Volkswagen does it again.

Screen Shot 2014-02-25 at 3.57.14 PM

Not too much to say but a super straightforward message.

COPY
Dangers announce themselves well in advance,
with Volkswagen’s intelligent assist systems.

If danger could speak, it would speak VW

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Volkswagen goes electric

VW does it again.

vw_volt_aotw1

Norwegian agency TRY/Apt promotes Volkswagen’s E-Up, a brand new electric car that produces 81bhp and 155lb ft of torque. Although the ads are minimalistic and straight to the point,the message is so strong, you can understand it in an instant. Kudos!

vw_volt_aotw2 vw_volt_aotw

Voltswagen 😉

Road Safety Campaigns

Don’t text & drive.

Here are a few road safety campaigns that certainly send horror visuals to your head. Absolutely effective and pleasant to look at. First of is Intel’s effort, combining accidents and the typical chat speech bubble. Then there is Claro, a telco doing their part in ensuring their clients stay alive by simply stating that one letter is all it takes to be alive. And finally, Volkswagen, copy-based ad that is very strong where they use a smartphone’s auto-correct to tell their message.

These ads have strong impacts. It makes you imagine. It makes you visualise. And it makes you think.

Claro

Copy: One letter is all it takes. Don’t text and drive.

claro_texting_1t claro_texting_2t claro_texting_3t

 

 

Intel

Mandatory Copy: Stay alive. Don’t text & drive.

Copy: Miss u

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Copy: Still there?

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Copy: Where’d you go?

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Volkswagen

Copy: See you n (now, never)

vw2

Copy: I’m in t (traffic, trauma)

vw3

Copy: I’ll be there in a w (while, wheelchair)

vw4

Again, don’t text and drive.

 

Fast vs Fast

vw-logoIntroducing, the Volkswagen Golf R, with 256 hp  TSI® turbocharged engine.

 

 

 

1351792080-rubiks-cube-originalAnd Anthony Brooks, one of the world’s fastest Rubik’s Cube solver, one-handed at 17 seconds.

 

 

 

Who’s faster? Take a wild guess.

The Race

Winner
Volkswagen Golf R
It took the Golf R to complete the track in 28 seconds (as per video). After watching the video over and over again, it is pretty obvious that Anthony couldn’t concentrate on solving the cube. He was seen frequently looking at the road ahead because psychologically, who wouldn’t when in a drifting and speeding car.

Would love to see another get-go only if VW decides to have a sequel. What d’ya think of this advertising gimmick?

 

Kudos to both Anthony and VW

 

Top Automobile Slogans/Taglines

*Updated  (12th May 2017)
It just struck me that many of us drive the cars, but don’t know their slogans. Well, IMHO, many doesn’t care as long as the brand’s badge is still plastered at the front of the grille. I guess as Ad people, we look into the finer details and attention to a certain brand. Anyway, just for general knowledge, I have listed down a bunch of Top Automobiles and their corporate slogans / taglines.

image courtesy of http://www.thetorquereport.com

ASTON MARTIN
Power, beauty and soul

AUDI
Vorsprung durch Technik

ALFA ROMEO
Power for your control

BMW
The Ultimate Driving Machines
Sheer Driving Pleasure

BUICK
The new class of world class

CADILLAC
The new standard for the world

CHEVROLET
Excellence for Everyone
Find New Roads

CITROEN
Creative Technologie

FERRARI
We are the competition

FIAT
Driven by passion

FORD
Go Further

HONDA
The Power of Dreams

HUMMER
Like nothing else

HYUNDAI
New thinking, New possibilities

JAGUAR
Grace, space, pace
The Art of Performance

KIA
The Power to Surprise

KOENIGSEGG
Spirit of Performance

LAMBORGHINI
Follow your ears

LAND ROVER
The best 4×4 by far
Above & Beyond

LOTUS
For the few who know the difference

MASERATI
Excellence through passion

MAYBACH
Excellence defined
Icons of Luxury

MAZDA
Zoom-Zoom

MERCEDES-BENZ
The Best or Nothing

MINI
It’s a MINI adventure

MITSUBISHI MOTORS
Drive@earth

NISSAN
Shift_
Innovation That Excites

PERODUA (local hero)
Building Cars, People First

PEUGEOT
Motion & Emotion

PORSCHE
There is no subsitute

PROTON (local hero)
Committed to be better
It’s in the Drive

RENAULT
Drive the Change
Passion for Life

SMART
Open your mind

SUBARU
Think. Feel. Drive.
Confidence in Motion

TESLA
Uncompromised Electric Vehicles

TOYOTA
Moving Forward
Let’s go places
All About the Drive

VOLKSWAGEN
Das Auto

Volvo
Volvo. For life.

What do you guys think? It was crazy looking for all the slogans as many have ad campaign slogans / punchlines. Certainly hope all is in place. Do correct me if I got something wrong here. Hope you enjoyed what your brand thinks of themselves and how they want you to feel about them.

Happy motoring.

 

This is the Bark Side

It is pretty clear that Volkswagen loves Star Wars. This is not the first (and only) TV spot they have that is related to Star Wars. For sure, this German automobile connoisseur knows how to penetrate the minds (and hearts) of the Americans. We all know Star Wars is a legendary movie in Hollywood. Okay, I’m gonna stop blabbering about it.

Back to the Spot. Saying it is creative is an understatement. This line of chorus-singing dogs is pretty innovative. All shapes and sizes and tones of chords. Even the AT-AT Imperial Walker made an appearance! Hah! This is so classic.

Enjoy! Together with the other 2 Spots.

 

The Force

 

The Dog Strikes Back