As we stand on the edge of possibility, we choose the path less traveled.
Lurpak butter and Wieden + Kennedy London craving for food porn continues with this outrageous, fantastic video for the former’s brand new Cook’s Range of oils and butters.
An ordinary kitchen is transformed into an entire universe, dramatised by the tune of “Thus Spake Zarathustra” from 2001: A Space Odyssey. Imagine, a gas stove is transformed into rocket burners, a falling egg yolk made to look like a meteor and a carrot dropped in boiling water depicted as a spaceship in space. Wow!
Embrace the unknown with wide-eyed wonder
My name is in the air…
Why settle for an email to introduce your new hires? That’s so traditional. Or send a Press Release to the media letting them know you roped in the youngest CEO or something. Ever thought of hiring a plane for a day and attach a banner at the tail of the plane to introduce your new hires? Well, idea is taken. This is what exactly ad agency Barton F. Graf 9000 [www.bartonfgraf9000.com] did. They hired a plane and flew it across New York City for as long as people can remember. And the lucky fellas who felt most honored are Brandon Mugar(W+K), Dave Canning(W+K) and Jonathan Vingiano (OKFocus). These three men are the best at what they do and no doubt hiring them would be a huge shout out. With such big fuss, expect new clients to call for a chat.
Bet they will not do it when they hire a new tea lady or a fresh grad. Agreed? Also, was just wondering if this feat was the idea of HR, or a creative. Hmm….
Profile of the lucky guys
Video of the plane
At least they know how to make a big fuss about new hires
My very first post.
Found this cheeky Mother’s Day card on AgencySpy (http://www.mediabistro.com/agencyspy/). Cruel as it may look, this Wieden+Kennedy Studio creation sure tickles your fancy but please, have an open mind.
The best part, you can actually purchase the card! Head on to W+K Goodness Store (http://wkstudio.bigcartel.com/)
Happy Mother’s Day!