Having the eye for perfection is never easy.
Laneige Malaysia recently launched a new addition to their best selling Perfect Renew series – the Eye Serum – and worked together with two passionate influencers, Sharon Tan, a calligrapher, and Tan U-Mae, a cake decorator.
“We believe it was a different approach that Laneige could leverage on. Macro influencers have a huge following but lack the audience authenticity. Micro influencers like Sharon and U-Mae has a close-knit, almost like family following that resembles Laneige and its Malaysian fans”, said Kingdom Digital’s Head of Strategy.
Both are passionate about what they do, and having the eye for details play a vital role in their line of work. Their stories itself are very inspirational as both only discovered what they truly want to do in life at a later stage in their lives. It was all about hard work, belief and guts that brought them to where they are today, and success was simply the icing on the cake.
The spots were conceptualised by the independent agency, Kingdom Digital and produced by Untitled Films.
It’s never too late to find your perfection.
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