As we stand on the edge of possibility, we choose the path less traveled.
Lurpak butter and Wieden + Kennedy London craving for food porn continues with this outrageous, fantastic video for the former’s brand new Cook’s Range of oils and butters.
An ordinary kitchen is transformed into an entire universe, dramatised by the tune of “Thus Spake Zarathustra” from 2001: A Space Odyssey. Imagine, a gas stove is transformed into rocket burners, a falling egg yolk made to look like a meteor and a carrot dropped in boiling water depicted as a spaceship in space. Wow!
Be wow-ed.
Embrace the unknown with wide-eyed wonder
creative/chump 