mini

LAW & ORDER

Best Use of Spotlight. Smart and creative.

PUBLIC SERVICE ANNOUNCEMENT

Best Innovative Board. Not too sure who the client is but certainly tells you that back seat passengers too must wear safety belts. Or get slingshot out of your seat!

McDONALD’S

Best Use of Natural Sunlight. Just to let you know that anytime is a good time for McDonald’s.

MINI

Best 3D Visualization. Mini again proves that their little cars are packed with serious oomph!

MAMMOTH MOUNTAIN

Best Add-On. Play big. Nothing gets bigger than a billboard. Boards up!

BATMAN – THE DARK KNIGHT RISES

Best Construction. The Dark Knight is here everybody!

DHL

Best Communication. Nothing is as simple as boxing up a billboard with your brand’s identity.

PUBLIC SERVICE ANNOUNCEMENT

Best Message. Nothing beats a visual that makes you piss in your pants. Give ’em room, it’s the law!

POND’S

Best ‘Live’ Board. Getting someone to pretend like they are working almost 20 feet in the air is unusual. But it delivers the message, and objective.

DONATOS

Best Creative Idea. Donatos Pizza is so good, it makes the neighbor take a slice. Worth mentioning that the entire billboard space is bought by Donatos. They just created a fictional character and brand to tell their story.

Other creative OOH billboards:
Local Hero – Nike Football
Local Telcos – Billboard Wars
German Vacuum Cleaner – Miele

*Updated (12th May 2017)
It just struck me that many of us drive the cars, but don’t know their slogans. Well, IMHO, many doesn’t care as long as the brand’s badge is still plastered at the front of the grille. I guess as Ad people, we look into the finer details and attention to a certain brand. Anyway, just for general knowledge, I have listed down a bunch of Top Automobiles and their corporate slogans / taglines.

ASTON MARTIN
Power, beauty and soul

AUDI
Vorsprung durch Technik

ALFA ROMEO
Power for your control

BMW
~~The Ultimate Driving Machines~~
Sheer Driving Pleasure

BUICK
The new class of world class

CADILLAC
The new standard for the world

CHEVROLET
~~Excellence for Everyone~~
Find New Roads

CITROEN
Creative Technologie

FERRARI
We are the competition

FIAT
Driven by passion

FORD
Go Further

HONDA
The Power of Dreams

HUMMER
Like nothing else

HYUNDAI
New thinking, New possibilities

JAGUAR
~~Grace, space, pace~~
The Art of Performance

KIA
The Power to Surprise

KOENIGSEGG
Spirit of Performance

LAMBORGHINI
Follow your ears

LAND ROVER
~~The best 4×4 by far~~
Above & Beyond

LOTUS
For the few who know the difference

MASERATI
Excellence through passion

MAYBACH
~~Excellence defined~~
Icons of Luxury

MAZDA
Zoom-Zoom

MERCEDES-BENZ
The Best or Nothing

MINI
It’s a MINI adventure

MITSUBISHI MOTORS
Drive@earth

NISSAN
~~Shift_~~
Innovation That Excites

PERODUA (local hero)
Building Cars, People First

PEUGEOT
Motion & Emotion

PORSCHE
There is no subsitute

PROTON (local hero)
~~Committed to~~ be ~~better~~
It’s in the Drive

RENAULT
~~Drive the Change~~
Passion for Life

SMART
Open your mind

SUBARU
~~Think. Feel. Drive.~~
Confidence in Motion

TESLA
Uncompromised Electric Vehicles

TOYOTA
~~Moving Forward~~
Let’s go places
All About the Drive

VOLKSWAGEN
~~Das Auto~~

Volvo
Volvo. For life.

What do you guys think? It was crazy looking for all the slogans as many have ad campaign slogans / punchlines. Certainly hope all is in place. Do correct me if I got something wrong here. Hope you enjoyed what your brand thinks of themselves and how they want you to feel about them.

Happy motoring.